How WordPress can benefit you
Most companies do choose to maintain an active blog. It’s a great way to stay in touch with clients, and to establish your company as a leader in its field. Even if don’t blog though, the CMS features of WordPress make it ideal for usage in website construction. Here are some of the many benefits offered by WordPress:
- Works well with search engines – software code in WordPress is very clean and simple. That makes it easy for search engines to scan through and index your website. SEO can be very precise on a WordPress site. Every webpage, image, and post can be associated with a meta-tag keyword, a description, and a title.
- No editing or FTP required – WordPress is self-contained, and does not require any kind of HTML editing software. Whenever you create a new page or a blog, or you want to upload new content or images, you can easily import them without the need for any kind of file transfer protocol (FTP) software to accomplish the upload.
- Manage from any computer – WordPress is browser-based software, so you can login on any computer connected to the Internet.
- Easy to use – WordPress is probably the easiest software on the market to use, and its interface is highly intuitive. Any kind of management function can be accomplished with ease, reducing time invested.
- Customizable design – WordPress serves as the building-block manager of your website. Your site’s appearance can be completely customized, exactly the way you want it. You can do the design yourself or have an expert designer do it for you. Either way, the end result can be a perfect reflection of your company and your brand.
- Built-in blog – if you do choose to maintain a blog, this capability is built right into WordPress. It’s very easy for you to add regular posts. Blogging is actually what WordPress was originally set up for.
- Plug-in extensibility – because of the tremendous popularity of WordPress, numerous plug-ins have been developed for use with it. That means you can extend the functionality of your website very easily.
- Potential for growth – as your business grows, it will be very easy to have your website grow right along with it. Additions like new pages and new content are very easy to manage. No matter how many web pages your site has, performance will still be top-notch.
What a content management system (CMS) does for you
Having a content management system act as the engine for your website can be one of the very best investments you make. Since your website is your way of communicating to clients and business associates, everything on your website is important. When anything about your business changes, that should be reflected on your website immediately. Making and managing such changes is far easier when you have a content management system to handle those updates. A CMS can help you in several other ways as well:
- Ease of usage – you don’t have to be a technical genius to use a CMS. The main functions of writing content and publishing content are fairly easy to learn. In truth, a CMS is similar to using word processing software.
- Multiple users – there may be several people in your company who need to add pages or posts to your website. A CMS makes it easy to establish roles and permissions for all the people who need update access to the website.
- Ease of maintenance – whenever you need to change something on your site, it’s much easier to go through a CMS. Changing the underlying HTML code takes greater knowledge and much more time. Using your CMS, you’re much less likely to break the website and cause downtime.
- Managing content – this may seem like the most obvious advantage of using a CMS, but there’s more to it than just adding or removing content. A good CMS can publish content to your website, and push it out to social media as well. You can even schedule the publication of content to have it done automatically for you. Another area that CMS handles well is in observing good SEO principles. This ensures that your content gets a high ranking with search engines.
WordPress and SEO
There is no content management system which automatically optimizes your site for SEO right out of the box. What WordPress does is provide a great foundation for accomplishing SEO. This is largely due to its compatibility with the best plug-ins developed for SEO.
But even the best software cannot keep your website optimized through all business and website changes. Whenever your business undergoes some kind of change, that should be reflected on your website. However, whenever modifications are made, it’s likely that there will be a ripple effect change in SEO optimization.
The only way you can really account for all potential changes to your search engine rankings is to have an SEO consultant on your staff, or to retain an SEO consultant. Because WordPress is set up for SEO plug-ins, it provides the necessary foundation to improve your search rankings.
Either someone in your organization or a knowledgeable SEO consultant can manage SEO for you. They can make use of the features of whichever SEO plug-in you’re using with your WordPress site. They can use SEO metadata titles and descriptions, as well as focus keywords. This way, your posts and updates can be optimized for best performance in search results.
Designing, developing, and managing your WordPress website
To use the benefits of WordPress, and engage the services of highly skilled Alabama website designers, contact TurkReno Incorporated. Serving the entire region around Mobile, AL, TurkReno Incorporated can provide all the services mentioned up above. TurkReno Incorporated specialists can work closely with your Marketing Team to ensure that your company website is designed and developed for maximum appeal and functionality.
After your site has been developed, TurkReno Incorporated can also host the site for you. This will let you focus on what you do best, which is run your business. The talented team members at TurkReno Incorporated can provide general IT consulting for you as well. And if you should need SEO optimization for your website, TurkReno Incorporated is the name to remember.
If you need SEO optimization, IT consulting, or website design, development, or hosting in Alabama, you need TurkReno Incorporated!