Where Should SEO Start?

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SEO should start wherever the SEO professional feels that the client needs to improve their image on the Internet.  There are times when you find clients that have had public affairs that they prefer to keep private, but just don’t on the forums and UseNets.  So, in a sense you want to “bury” this negative PR.  Even though it’s totally your risk to discuss further with the client the fine details of a bad day at their office that managed to get into searches somehow, its really not recommended.  If you know about posts like this, research them yourself and come to your own conclusions.  Sometimes, the people on the Internet may keep posts like this alive for any reason, so be prepared to take a working step several times to hide negative PR.

For Google, the only way to get ahead of bad news is to find news is to use similar channels that were used to add the bad news to begin with and put good news in it’s place.  Relevancy is a big part of how Google works, even if you are the only person reading the search.  If an article is relevant, new (or at least new to the URL), and sticks around for a pretty decent amount of time, Google will add it if it can be seen on a public network.

There are bigger problems that you can run into, even in the very beginning.  Google generally doesn’t always work as a magic genie.  You can’t just make Google do exactly what you want if their search engine already has a cache of what you’re trying to optimize.  Even inside Google Webmaster Tools under Overview, you should have a place to show where Googlebot last came to your site.

Usually when you know when Googlebot will come, it makes for better planning.  You can have a serious amount of traffic and Googlebot may not actually rescan your site for another month if Google thinks that statistically you shouldn’t have a good amount of traffic.  This also indicates Google Cache and Site maps.  The good thing also about bad PR is that if you have verified your site, you can remove things from Google’s cache after actually bothering with a removal submission.

Try starting also with maybe doing a Site map.  Later, I’ll do a great article about GSiteCrawler, which is a really easy way of getting a site map created for your website.

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The Best Things ARE Free – Introduction

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One of the biggest focuses that I have had for SEO, and being SEO minded, have been on planning what strategy should I take.  The biggest goal of any SEO strategy is to drive traffic.  Once you lose focus of attempting to drive traffic, it should be only for one of two reasons: 1. You quit worrying with it, and 2. You’re getting sued or having legal action taken, i.e. Cease and Desist Letter or Proposal.

I have taken many different ideas and converted them into working SEO strategies that have taken great shape over the media and drawn plenty of attention.  What I hope to cover in this blog should satisfy a great deal of information, especially the “why” of the method.

In knowing a working strategic action plan, there is a greater chance of having the ability to repeat your rate of success for a longer period of time.  Which, in turn, should result in more traffic.  To some people, traffic is money.  To some people, traffic is the illusion of the ability to have money spent as well.  It really depends on you, and your goals, at that point.

I digress.

What I want to focus on right now are the methods that we can take to get an authoritative ranking in Google.  I will come back later and describe what exactly an authoritative ranking is because there is a math to it.  We want to focus on attempting to get links that are external pointing to either a page or the root URL of our site.  So, how do we do that?  Well, any time a site is showing an active off site a link back to our site (for instance https://turkreno.com), we gain authority because someone else is talking about our site.

Once enough talk and traffic is generated, you begin to work away at the inconsistencies that still exist from the time you began working on SEO.  And that’s what we want, a reason to return to keep your mind fresh on what you’re designing.

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