Local SEO
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If you run a local business then you don’t need us to tell you how competitive it is out there these days.

You’ve been running a local business for years. You work really hard and your customers love you. You love what you do and you’re a proud member of your local business community.

But there’s one thing that’s really bugging you. You’ve noticed that some newer competitors have sprung up and they seem to be getting the top rankings in the search engines.

How are they doing that? You’ve been around for years – surely you should be getting the top ranking.

But you’re really busy and the online marketing side of things isn’t really your thing.

But what if I told you that there is a predictable formula for getting top ranking that you can use.

Now I know you might be skeptical about this. You might be thinking that this is either going to be too complicated, too time consuming or too expensive.

But bear with us. I’ve prepared a step by step process that anyone can do. You can do it in your own time and at your own pace and it will give you amazing results.

So, are you ready to claim the top ranking in your area? Well read on because it’s all here in our Definitive Guide to Local SEO – print it off, stick it on the wall where you’ll see it and just tick off each step as you do it.

 

Set up And Optimize Local Listings

Here we’re talking Google My Business, Bing Places for Business and Yahoo Local.

But don’t just create your listing and think it’s done. You need to optimize it fully. That means adding all the information possible. As well as the obvious like name, address, hours of business and a map you need to add all the extras like keywords, photos and videos.

Get Reviews

Do a search on your industry and town in Google. Notice something that the top ranked sites have in common? You got it – reviews. The websites with the top listings generally have more reviews.

Just get into the habit of asking for reviews. Start with your best clients. You know who they are and the chances are they’d jump at the chance to give you five stars.

Don’t go crazy in the first week and get fifty reviews though or Google might think you’re trying to game the system. Just commit to picking up reviews steadily over time.

Get NAP Citations

NAP stands for Name, Address and Phone. Citations are just mentions of your business in local business listings that Google trusts.

Most of these are free but some will charge a fee. You need to make sure that your listings are correct and up to date so if you change your address or phone, be sure to update these.

There are dozens, even hundreds of NAP sites to choose from. Again, no need to go crazy, just choose the ones you want to go for each month and get listed there. Easy!

Industry/Niche Directories

Is there a specific industry directory that you can get listed in? Run a search in Google for them. Also check where your competitors are getting listed.

Getting listed in these directories sends strong signals to Google that you are in that industry or sector.

Maybe you have a professional or industry accreditation. Again, check these because they will usually offer you a free listing as part of your accreditation.

Or are you a member of a trade association. Again, double check these as they are quick easy wins for getting a valuable trusted link back to your site.

Create Separate Service Specific Pages

Check that you have a separate page for EVERY service that you offer. Don’t bunch them together on one generic ‘Services’ page.

The reason is that you mustn’t spread your content to thinly. If you have a particular page for each service then that sends a strong signal to Google to present that page when someone is searching for that service.

For example, if you are an printer and you offer lithographic printing, digital printing, poster printing, business card printing, t-shirt printing, etc., create individual pages for each rather than one page listing them all.

Add Content To Your Pages

Now that you have individual pages you need to add more content to them. A minimum of 500 words, but ideally 1000 words. Yes, you read that correctly.

Why? Google loves long pages with loads of relevant content.

Where do you get all that content? It’s probably on your hard drive, in your outbox, or up in your head.

Look at presentations you’ve done or think of frequently asked questions. Or just have an imaginary conversation with a prospective new client and write out the answers to the questions. This type of content is perfect for your service pages.

Optimize All Pages

Don’t let the jargon worry you. Optimization is just the process of presenting your website’s pages so that Google understands them.

Use the following list to guide you:

  • Identify a keyword for each page (printer in TOWN)
  • Create Metatags for each page (these just tell Google what that page is about)
  • Add the keyword to the URL of each page (e.g. www.yourdomain.com/digital-printing-TOWN)
  • Create an H1 Heading with the keyword for that page (Headings are like the ones you use in Microsoft Word or Google Docs to give structure to the page)
  • Add your keywords to the text in a natural way and around 2 to 3% of the total text
  • Link to the other pages from the text

Get Some Backlinks

Backlinks are when other websites link to your website. Google notices this and good links are a major factor in your ranking. Start with easy backlink wins. Things like:

  • Your social media profiles allow you to link to your website
  • Give testimonials to local suppliers and say they can link back to you to demonstrate it’s a genuine testimonial
  • Consider high authority paid directories like Business.com

Get Fast, Secure Hosting

These days Google prefers faster, more secure websites. In fact both speed and security are Google ranking factors.

For faster hosting look no further than SSD Hosting. SSD stands for Solid State Drive and these are the future of data storage and are hundreds of times faster than traditional hard drives.

For security consider switching to HTTPS by setting up an SSL Certificate.

Go Mobile

The web is going mobile. Mobile is clearly the direction of travel and your customers and prospective customers are no longer just sitting at a desk browsing. They are out and about with their mobiles, tablets and other mobile devices.

Again, Google favors mobile friendly website design, so the sooner you get this sorted out the better.

You can either switch to Responsive Design or if budget is an issue then get a side by side mobile version of your website.

Get Blogging

Google prefers websites with more content. A blog is the best way to achieve this.

WordPress is free and is usually available as a one click install with most hosting companies.

Think of your service pages as being the sales pages of your website but your blog is an ongoing conversation with your customers and prospective customers.

Use your blog to post content of interest such as answering ‘How to’ type questions and use proven types of popular content such as:

  • List based content
  • Expert RoundUps
  • Buyers Guides
  • Product Reviews
  • Local Guides / What’s On Guides
  • Seasonal Content
  • Product / Service comparisons
  • ‘Best Of’ Content
  • Best Practice
  • Case Studies

The important thing is to create content consistently and regularly.

When you create content, make sure you optimize it in the same way you optimize your service pages using the checklist above.

Use Video

Video is very underused by local businesses. But there is a huge opportunity for those local businesses who take the time to create videos.

The reason is that there is much less competition. These days most mobile phones have excellent quality digital cameras so it could be as easy as videoing a quick repair or showing how to do a particular task or a short video where you explain a tip.

Keep them short – one to two minutes is fine. Once you’ve got them upload them to YouTube and then get the embed code from YouTube and add them to a blog post and transcribe the audio into text so that you have more written content.

Conclusion

Getting a high ranking in Google is achievable for any local business. You just need to approach it methodically and patiently.

Start with the local listings and make sure you optimize them. Start to pick up reviews and get them consistently. You’ll need NAP Citations and links from other websites. Start with industry websites and local suppliers.

Make sure you’re not spreading yourself too thinly – create service specific pages and make them long – minimum 500 words. Optimize all of your pages too so that Google can understand the content of each page.

Google like fast, secure websites. Switching to SSD hosting and get HTTPS hosting with TurkReno will give you a tick in each of these boxes.

Google rewards websites that create useful and engaging content on a regular basis. Adding a WordPress Blog section to your site will allow you to do this. Finally, start using video on your blog and include in your blog for extra content.

These are all realistic targets for any small business and over time you will definitely start to see positive results.

If you’d like for us to help you out, take a look at our Local SEO page on our site and grab a free site analysis.

Server 2008

Both Windows Vista and Windows Server 2008 include the System File Checker (SFC) tool. Previous operating systems included this tool also. This discussion is specific to Windows Vista and Windows Server 2008. If you would like more information on previous operating systems see the following KB article: http://support.microsoft.com/kb/310747.

SFC scans and checks all Windows Resource Protected (WRP) resources. Windows Vista adds the following new functionality to the SFC tool:

  • Ability to scan a single file
  • Ability to scan a Windows installation offline

Common SFC Command Line Options

Here are some of the common commands you would use with SFC. Note you need to run SFC from a elevated command prompt

Scan entire system
SFC.EXE /scannow

Scan a specific file
SFC.EXE /scanfile=c:\windows\system32\kernel32.dll

Verify. This scans all protected files but does not repair them
SFC.EXE /verifyonly

Help for Sfc.exe
SFC.EXE /?

One of the new features of SFC in Windows Vista/2008 is the ability to run SFC against a offline windows directory. This is most useful when you are unable to start Windows and suspect file corruption. Generally you should always try safe mode first before doing this to see if Windows can start. To use SFC in offline mode you do the following

  1. Boot from your Windows Vista or Windows Server 2008 DVD
  2. On the first screen of Setup choose Next
  3. In the lower left of the screen choose “repair your computer”
  4. On the System Recovery Options screen choose your installation of Windows and then click next
  5. Click “Command prompt”
  6. Type in the following command: SFC.EXE /scannow /offbootdir=c:\ /offwindir=c:\windows
  7. When complete type in exit to see if Windows starts up now.

Advanced users may want to see what SFC is repairing on a system. When SFC runs it logs it’s actions to C:\WINDOWS\LOGS\CBS\CBS.LOG. You can find SFC specific entries by searching on [SR]. See http://support.microsoft.com/default.aspx/kb/928228 for more information.

Example of How SFC Can Fix Issues

The following is a example of how the system file checker was able to resolve a issue on my own computer. The issue I encountered was that When I would go into disk management my disks would show up but none of the information such as the type of disk, size, active/boot/system, healthy, etc… would show up. I checked the system event log and found the following

Capture

FMIFS.DLL is obviously a file used by disk management to display this information. If I look up the error code C1 it resolves to ERROR_BAD_EXE_FORMAT. So at this point I suspect that this file is corrupt. From within Windows I run the following command:

SFC.EXE /scannow

It runs and says that it has repaired files. To verify I look in the C:\WINDOWS\LOGS\CBS\CBS.LOG and see the following entries

Capture2

From this you can tell that SFC compared the hash for fmifs.dll and found it wasn’t correct. It restored the backup from c:\windows\WinSxS\x86_microsoft-windows-fmifs_31bf3856ad364e35_6.0.6000.16386_none_54d7af8934ac24f1. After running SFC I was now able to open disk management and see my disk information.

Hopefully this helps explain how SFC can help you resolve problems on your computer and shows how Microsoft is committed to making Windows easier to fix when issues do occur.

Author:
Scott McArthur
Support Escalation Engineer
Enterprise Platforms Support

It’s finally out… the demo of Final Fantasy XV, aptly called Episode Duscae. Many have been waiting for the release of this demo, bundled exclusively with Final Fantasy Type-0. While we’ve played EVERY Final Fantasy demo (and game) that’s ever been on the market, we can’t help but notice that the demo of the fifteenth iteration of Square-Enix’s headliner …lacks. We’d really like to focus on what we didn’t like about this game.

1) The music. The music, to us, is disappointing. We’ve attended Distant Worlds and we’ve met Uematsu… Disappointing. Yes, we know that Uematsu is not doing the music officially anymore. But, the branded music that we’ve all come to know, such as the opening theme, the level up/XP screen and the game over screen are now represented with pillowy piano music and zero semblance of their very well known ancestors. We’re reminding ourselves again, this is the demo so maybe it will be different at actual launch (whenever that may be…). As is, no bueno if they’re not going to play the right music — let alone the right THEMED music — for the right scenes to their core fanbase. We don’t care if you make an improv version of the Opening Sequence/Prelude. Just make it the actual Prelude and not fluff.

2) The environment. SquareEnix has had PLENTY of time to get zone creation right. If you’re avid fans of the series like we are, you know about Final Fantasy XIV and 1.0’s copy/paste failure. Lots of us were disappointed to find that we couldn’t go pet the huge thing in the lake because there was an apparent zone line restricting us from going farther. Or the fact that some of these boulders became absurdly similar as we started running around. No real place to hide or climb. Perhaps they will put a jump accessory in the game. And perhaps SquareEnix will actually use the knowledge they’ve learned from FFXII and FFXIV to make a truly open-world, Non-MMO, offline game again. There were some things that we really liked, but this article is about what we didn’t like.

3) The narrative. We felt disconnected with the story they were trying to tell. We’re not all Japanese-esq twinks who have a kingdom to inherit (see the game for reference of Noctis being a prince). At least in the Final Fantasy VIII Demo, there was an apparent story to connect to with a sense of urgency and understanding. We did not feel compelled to go fix a car, instead that very purpose of playing gave me more of a reason to want to go explore.

4) These supposed hints at “something coming soon.” The ending of the demo says so. Please: kill me now. Also, this. Are we supposed to be happy they’re going to put the summons they should put in any Final Fantasy into the game? Are we supposed to be happy they’re going to respect their beginnings of the series? Are we supposed to be happy that it’s apparently a big deal for SquareEnix to do right by the series and provide an experience that satisfies new AND old gamers? No. No, We’re not supposed to be happy because we EXPECT this already — otherwise, it’s not really a Final Fantasy game and only another X-plus-Z:A5C weird numbering story of Final Fantasy that we never wanted to really play.

5) The (seemingly) pointless item collection. We’re sure that picking the items up had something as a reward — and it would be unsurprising if there was not any reward — but the only thing we truly HAD to pick up was the Behemoth Horn. Anything beyond that was, we guess, for Potions and Antidotes to be restocked with.

What we’ve seen with all of the fanfare and social media hype, and based off of our own experience, the demo is truly not that promising. Right now, this is a rental title and not a midnight launch title. But, let’s be fair. It’s just a demo and the main title is only 60% completed. We’ll see…

Noctis_Broods