I read an article when I got up today that really interested me because I’m about to go post fliers all over the town for a few different services. Web design, PC repair, networking and what not. I found this article, http://ask.metafilter.com/27151/out-of-free-ideas-to-advertise-my-computer-epair-business, in the search results. I eventually got to a pretty descriptive article at koozie.org, that was very good.
One of the comments from the first article that I found interesting was:
I wrote in part about this a couple of years ago. (That’s the site of someone else who I gave permission to repost the articles.) Should still be plenty of useful still.
But a few comments:
I have a great logo
Nobody gives a crap about your logo. It’s useless to clients. It doesn’t directly make them money or always tell them what you do.
I am making folders
Sounds like a waste of time when you’re cold-calling or running dry promotions. Save these for when you’ve got a hot lead.
A good list of old clients
Call them up and see if they need anything new. Also, while you’re talking to them, get referrals. Referrals, referrals, referrals. Your business grows with referrals.
I also put up fliers for my business with business cards
Excellent. Paper the whole town with those fliers. And then do it again the next week and the week after and every week after that. Change your fliers once in a while so they stay fresh.
It may be blunt, but it’s sharp and true.
I guess to give a “status” of what it’s like in Alabama – things here are monetarily slow. I know things are difficult for people in this area, but it also seems like there’s somebody who’s just pumping out money like one of those Alien queens that Predator goes to kill. Even though that’s not the best analogy, it still makes sense to me. As an added benefit of also being an MCP / MCDST, I’m going to also see what adding the logo to the flier does for me.
I’m always interested in finding out what people did to get where they are. If you’ve got some journeys to share, please feel free to comment.