Use Facebook To Promote Your Business In 5 Steps

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Facebook Statistics GraphFacebook can be used to promote your business by building an Official Page. You can open a Facebook business account that has limited privilege or you can use your personal account to create a Company Page, such as the TurkReno Facebook Page. Facebook only allows an individual one account and it is a violation subject to your account being terminated if you create more than one account.

If you choose to attach a business page to your personal page, you can promote your business to your friends by suggesting that they “like” your page.  Whether you use a personal or business account, you can promote your business with ads.

You can mix your personal and business page by sharing posts, photos and sharing with friends or you can keep them completely separate. This is determined by your security settings, how you post information and who you confirm as a friend. If you worry about what family or high school friends are going to post on your wall, consider keeping your accounts separate by not sharing information between them. For more information on business accounts, go to Facebook Help Center.

Now let’s get down to business promotion:

  1. Create your Official Page. This page can be linked to your personal page or can be created as a business account. Business accounts have limited privilege. In order to make an official company page, you’ll have to have a Facebook account business or personal.  If you currently use your Facebook account to connect with family and personal friends, consider keeping the pages separate. It is possible to have all your “friends” under the same Facebook account by managing security settings, but it requires that you manage your account. You don’t want items posted to your wall that are not appropriate for your business friends.
  2. Create your Official Page for a local business, product or group. Keep in mind your brand as you add character to your page. Your business summary and logo are essential to branding. You can add more detailed information and photos to give more personality. You can be formal, keep it light-n-lively or anywhere in between. If you need ideas, go to some other Official Pages of businesses in your industry or area. Don’t try to be just like another page or site, just use as a way to spark you own creativity. If your page will be a group effort, make sure you establish the ground rules and that one person is charged with brand monitoring.
  3. Post to your Company Wall. If you have a blog, you should link or add your posts to Facebook using a Facebook application such as NetworkedBlogs.  If you have decided to post photos, upload flattering photos of company events individually or in albums.  Keep it interesting and mix up the types of  posts to appeal to your fans.  The frequency of posts is up to you, but once you start make sure you are consistent.  Start with once or twice a week to test the required time commitment.
  4. Promote your Company Page by suggesting to your friends.  Facebook recently replaced the “Become a Fan” button with the “Like” button.  Not everyone likes the new terminology and the debate continues on what it is to be a fan or like a page.  For your Company Page, the important point is to get people to like and visit your page.  Provide useful information and use as a way to drive visits to your blog or website.
  5. Promote your Company Page with an ad.  You can purchase impressions or clicks and choose your target audience. You can create variations of ads to test your marketing campaign using different logos, text and demographics.

These are 5 easy steps to start promoting your business with Facebook.  Experiment to see what gives you the best interactions. The Insights box, visible to administrators, gives you an indication of the amount of interaction with your business “friends.” You’ll also begin receiving weekly e-mails with updates that give helpful insights. And one good like, deserves another. Go to the businesses you know, favorite their pages and like their posts to get the ball rolling.

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Oil Spill Information – TurkReno and ES Chamber Speaks Out

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We love our local media. We grew up listening to them. Heck, sometimes we are the local media when they get too bored or “busy” to report something. But this is unfortunately a topic that hits us and a good deal of our clients square in the chest. It affects our business in a way that some of you may not even imagine. What is it you ask? The Oil Spill and the media syndicating false rumors surrounding it. I want to be very clear about one specific point because it seems to get lost in the wash of commotion and heartache of wildlife being at risk. What is that point I want to be clear about?

DO NOT BELIEVE EVERYTHING YOU SEE ON THE NEWS ABOUT THE OIL SPILL! EVERYTHING ON THE ALABAMA COAST IS JUST FINE! (Or at least it was when we wrote this…now, it’s really, really bad.)

We are tired of the fear-mongering and it has had a direct impact on our clients income which in turn hurts our income because they no longer have a budget to advertise in some cases. One thing that this has taught everyone is that regardless if it’s true or not (in this case it’s not), the fact that someone who has a very loud microphone keeps talking about it (AKA the media), the more tourists don’t want to come visit. There are not dead, oiled birds, dolphins or tuna on our coastline. There are not tar balls washing up that would be any different than any other day at the beach (it’s normal for tar balls to wash up at the beach). And there is no smell of oil in the air. The local media reported that there were tar balls but that they were not confirmed to be caused by the oil spill and that LESS THAN A DOZEN were found. Again, that’s not more than normal. Dead fish? Happens all the time. Is it the chemicals in the water? What makes you think there weren’t already chemicals in the water from boats before the oil spill?

It’s no longer comedic or a joke. We’ve gotten fed up with it and the tone of this article surely is indicative of that. And we’re not the only ones. The Eastern Shore Chamber of Commerce has spoken out against this fallacy of oil covering our beaches and the Gulf Coast being somewhere no one can visit right now too, and we commend them for it:

Friday, May 14, 2010

Dear Friend,

We are urgently working to combat the negative national media message and get the facts out to the United States and the world that the Gulf Coast, including Alabama, is open for business. Our goal is to pass the truth on. Yes, there is an oil spill, is it as bad as they say? You be the judge. At the bottom of this message is a link to information updated daily. It includes reports from NOAA, and daily pictures of the beaches in Baldwin County, Alabama. The beaches of Alabama and the Mobile Bay are very important to us all.. we are all working to be proactive and ready to protect our waterways and natural habitats, WE are committed to keeping you updated with the facts – not the fear factor.

The Eastern Shore Chamber of Commerce
www.eschamber.com

Here are a few facts from that link:

  • The Alabama Department of Public Health and Alabama Department of Environmental Management stated that there is no foreseeable need to close beaches and, short of a drastic change, they have no plans to do so.
  • Tarballs travel independently of an oil slick and are not an indication that the slick itself will travel in the same direction or to the same area. The oil slick still has not reached the beaches of Gulf Shores and Orange Beach and, according to NOAA (National Oceanic and Atmospheric Administration) forecasts, is not expected to for at least 72 hours. Forecasts beyond 72 hours are not available.
  • Although NOAA has closed commercial and recreational fishing in a limited area between the mouth of the Mississippi River and Florida’s Pensacola Bay, there is a large area of the gulf still open.
  • All appropriate preventative measures, including oil-absorbing booms, are being used along Alabama’s beaches, bays, inlets and sensitive areas in an effort to prevent oil from reaching our shores. Researchers and scientists have indicated that any impact directly on the beaches can potentially be cleaned effectively and fairly quickly.

GO TO THIS LINK FOR PICTURES , MORE INFORMATION AND DAILY UPDATES!:

http://www.gulfshores.com/issues

Darrelyn
Darrelyn J. Bender
President/CEO
Eastern Shore Chamber of Commerce
P.O. Box 310
Daphne, AL 36526
251.621.8222
dbender@eschamber.com

What do you do in a case like this? Well, first: Speak out. Comment here. If you don’t think that’s good enough, call WALA, WKRG, or WPMI, The Press Register and the entire conglomerate of sites that run AL.com and NOLA.com and tell them to stop running stories about it. Second: Go share this and blog about it yourself. Third: Tell all of your friends it’s OK to come to the beach and business is still open for EVERYONE. This is a very passive-aggressive move from our own people! Airing headlines that bleed to lead, putting statements and then following up with “inconclusive” facts. Shame on you local media for ruining your own town and our economy!

The South Alabama market cannot take this. This is unjust and it’s all from the media! Speak out and tell them to quit!  AND DON’T LET THEM DISTRACT YOU WITH ANOTHER STORY!! (People won’t stop thinking it’s unsafe to come to the beach until THEY SAY ITS SAFE – which it IS!)

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Google Webmaster Central DNS Verification Method WHM Walkthrough

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A lot of people have been rooting for Google to bring a new method of verification to Google Webmaster Central and today, we have it: DNS Verification. We’ll explain how to properly set this record for WHM in just a moment (as a server or VPS admin), but the technique should be all the same. Here’s what Google had to say, read on after the blog to find out how to do it yourself.

DNS Verification FTW Wednesday, March 31, 2010 at 1:16 PM Webmaster Level: Advanced

A few weeks ago, we introduced a new way of verifying site ownership, making it easy to share verified ownership of a site with another person. This week, we bring you another new way to verify. Verification by DNS record allows you to become a verified owner of an entire domain (and all of the sites within that domain) at once. It also provides an alternative way to verify for folks who struggle with the existing HTML file or meta tag methods.

I like to explain things by walking through an example, so let’s try using the new verification method right now. For the sake of this example, we’ll say I own the domain example.com. I have several websites under example.com, including http://www.example.com/, http://blog.example.com/ and http://beta.example.com/. I could individually verify ownership of each of those sites using the meta tag or HTML file method. But that means I’d need to go through the verification process three times, and if I wanted to add http://customers.example.com/, I’d need to do it a fourth time. DNS record verification gives me a better way!

First I’ll add example.com to my account, either in Webmaster Tools or directly on the Verification Home page.

On the verification page, I select the “Add a DNS record” verification method, and follow the instructions to add the specified TXT record to my domain’s DNS configuration.

When I click “Verify,” Google will check for the TXT record, and if it’s present, I’ll be a verified owner of example.com and any associated websites and subdomains. Now I can use any of those sites in Webmaster Tools and other verification-enabled Google products without having to verify ownership of them individually.

If you try DNS record verification and it doesn’t work right away, don’t despair!

Sometimes DNS records take a while to make their way across the Internet, so Google may not see them immediately. Make sure you’ve added the record exactly as it’s shown on the verification page. We’ll periodically check, and when we find the record we’ll make you a verified owner without any further action from you.

DNS record verification isn’t for everyone—if you don’t understand DNS configuration, we recommend you continue to use the HTML file and meta tag methods. But for advanced users, this is a powerful new option for verifying ownership of your sites.

As always, please visit the Webmaster Help Forum if you have any questions.

Posted by Sean Harding, Software Engineer

So! Now, you may be onboard or you may be very confused. No worries. Let’s explain the anatomy of a TXT, or text, record.

name  ttl  class   TXT     text

With this in mind, you can easily SSH and dig txt domain.com, or go to http://www.kloth.net and do a DIG for TXT, to the domain of your choice. We originally speculated that you can have multiple TXT records, and you can. The trick, however, is in the name of the TXT record. Your TXT record name much match the CNAME of the domain that you are trying to create the record for or else it will not show up in the answer section of a DNS lookup. Therefore, let’s use turkreno.com as an example:

turkreno.com.  14400  IN  TXT  “google-site-verification: asdfasdlkfaslkjas2f2f2f2kfkjf2jkfkj2fkj2f”

Just make sure that you have a matching CNAME to the name of your TXT record and put your Google Site Verification in quotation marks, and you should be good to go! Post us some feedback if you have other ways on other DNS systems that this should be done and we’ll approve your comment!

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SEO Word Cloud for SEO in Mobile, Alabama

Google DOES NOT CARE about META Keywords

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We were recently e-mailed by one of our clients regarding an SEO company that is basically trying to sell them snake-oil and defraud them of their money. We hate companies like this because they prey on people who have good intentions but may not keep up with everything that comes from Google HQ or from SEOMoz. Yes, the title of this is in fact “Google DOES NOT CARE about META Keywords” because they don’t and haven’t for quite some time (years to be exact). What is important is your META Title and META Description. Other search engines do care about the META Keywords and it was best said to do them anyways for “META Insurance”. But, again, not an important factor at all to Google.

Below is what Matt Cutts of Google (SEO MASTER) had to say on the Google Official Webmaster Blog:

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Recently we received some questions about how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Bob has added the words “AliceCo” to his “keywords” meta tag. Should Alice be concerned?

 

At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. This video explains more, or see the questions below.

Watch the Video on YouTube.

Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

 

Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

 

Q: Does this mean that Google ignores all meta tags?
A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the “description” meta tag as the text for our search results snippets.
Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.

 

Q: Does this mean that Google will always ignore the keywords meta tag?
A: It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.

Posted by Matt Cutts, Search Quality Team

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And that’s the official P’s and Q’s ladies and gentlemen. Do not let some snake-oil salesman sell you “keyword optimization” because it is FRAUDULENT! If you did, now would be a good time to go to your bank and file a fraud affidavit. But, again, this is just Google. No one, not even us, can guarantee you on the 1st page or top 10 of Google. Are they secretly hacking into the Google servers without someone noticing and changing the search algorithm themselves? HIGHLY UNLIKELY, so therefore it would be impossible for any sort of guarantee. And, Google generates results based on your IP Location, like we’re listed in Mobile, Alabama. You drive to Nashville, TN and you’re going to get different results because they’re trying to provide you relevancy based on location. Things that are generally popular, validated to W3C standards, and optimized correctly the other tags will rank higher than other sites — and that’s a fact. If doing this puts you at #1 for Google, then that’s an added bonus.

We will say that Search Engine Optimization on the META description and META title level with content analysis is a good thing, but $125 per “keyword”? Robbery and a scam. Have us take a look at your site and we’ll give you the what’s-what and who’s-who on SEO without trying to milk every dollar out of you. We’ve done this for several years now and know what techniques work and which don’t. Matt Cutts at Google saying this only helps to rectify our point.

Contact us today and get REAL SEO, not some snake-oil scheme/scam.

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Apple iPhone 3GS 32GB White Edition Review – MMS Launched Today on AT&T

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It is based from fact that Apple’s iPhone 3GS has made a remarkable trademark for phone users worldwide with its amazing new features. Now, another innovation for the Apple iPhone is launched today with the use of MMS on the AT&T network.

The iPhone 3GS White Edition with a 32 GB of memory is what we use at TurkReno and in the field. One word sums it all up: “Amazing”. This innovation has outdone the first Apple iPhone 3G and 2G because of its improved features from calling contacts, playing music, camera, video and video editing, surfing the internet down to mapping different places. All these features are possible with the newly introduced Apple iPhone 3GS. Now, we have MMS to add to the features making the iPhone superior to the Blackberry paperweights worldwide! The camera in the 3GS edition is far better than the first iteration because of its automatic still-life capture feature and auto-focus. This allows the photo to balance the contrast and color of the moment an individual wants to capture with the help of Apple iPhone 3GS technology. Another good feature of this smartphone is its voice control. You can command the Apple iPhone 3GS by voice on who to call or what music to play. For example, one can tell it whom to call whether it is straight from the contact list or a new phone number, what play list or album to play, whether to repeat or toggle similar songs or artists. Recently, this was expanded for Bluetooth headset support with OS 3.1.

The 3GS series of Apple iPhone also has a built-in compass and GPS system. Mapping locations has never been this easy. With an app such as WiFiFoFum, you can even map out your WiFi Connections for research. It will provide almost perfect and accurate data of where one is heading to or where you are located. Another feature is the cut, copy and paste feature where one can literally cut, copy and paste message from Safari, e-mail, and text messages and send it to friends with little to no effort. If you make a mistake or something needs to be corrected, you can just shake Apple iPhone 3GS to undo your last action. Stay connected with the app IM+. This is an advantage for a person who would like to share an event with friends or would just like to post something interesting.

Another great feature is the Search feature. If one has a long list of messages in his or her inbox, this feature is useful. All one has to do is to type the word that he or she wants to search, then a list of messages will appear containing the keyword that the person is currently searching. Screening out all the messages will make the search easier and faster. One can do the same thing with contacts, iPod or notes. Another way to search on Apple iPhone 3GS is to use the spotlight search, typing the letters alone, a list of similar post or saved items will appear making the search a lot easier, faster and more convenient.

Regarding MMS, the Apple iPhone 3GS has included this feature. Now, one can receive a text message with videos, pictures or contact information in it, all at the same time. If one wants to view the MMS message, all he or she needs to do is to tap on the video or picture sent to him or her to see in full screen, and he or she can even save it straight to his or her photo library. Apple iPhone 3GS also includes Voice Memos application which lets the user record a meeting, class or any important conversation which can be shared through email, MMS or synchronize it with a Mac or Personal Computer. To get MMS working on your phone, you must have an authentic iPhone (not jailbroken) and update to 3.1 in iTunes. Then follow these steps:

  • Sync your iPhone with your computer’s installation of iTunes
  • iTunes will prompt you for a carrier update. Say YES!
  • Allow the update to finish
  • Powercycle, or restart, your phone.
  • Once you restart your phone, when you begin to message someone, there will be a small camera icon to the left of the text input field. Touch that and you can take a picture immediately or send a photo from your camera roll

A special thank you goes to AT&T for releasing this on time as promised! If you don’t have an iPhone, go to AT&T or your local Walmart and pick one up today! They WILL change your life!

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Computer Repair Flyer

Download Free Computer Repair Flyer – Computer Help Done Right

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Today, I decided that I was going to hang up some more flyers since money doesn’t make itself. I created a simple document in Microsoft Publisher 2007, found some images on Google Images, and titled it “Computer Help Done Right”, and added the following text:

If you are in need of help with any type of computer problem, please give me a call. I am fully trained and certified in Computer Repair and Troubleshooting. I won’t waste your time with computer jargon and the job will be done right the first time. I can also assist with Set-up / Installs, Microsoft Office, Web Design, and Network / Wireless issues. Call me today and begin enjoying your computer again!

Pretty simple. Then I drove around town and put them in the post office, grocery stores, and apartment complexes. Hopefully this flyer will work for you, too!

If you’d like to download it, go here. Best of luck out there!

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Mobile Alabama Port City

Quick Web Development and Design Hints For Hard Economic Times in Mobile Alabama

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Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch their budgets to do more than ever – and generate real returns.

While we are hardly entering the hardscrabble environment of a previous Internet-era, it’s always good to revisit first principals when it comes to website design and development. Namely, that everything can be continuously measured (and optimized) and the digital medium is accountable: we can truly measure its impact to the bottom line. No guessing about what audience saw what ads here!

Our conversation ranged from the impact of search to social application widgets, like those from Rock You, to advanced analytics. So, for struggling site owners, here are my three quick web hits for hard economic times:

1. Acquisition: Reaching new customers or audiences is key. To do so as efficiently as possible, investments in Search Engine Optimization and Paid Search advertising efforts are key. Consumers aren’t searching any less in tough times (and given the fact that there’s no cost, they may be doing even more searching), so optimizing one’s pages for natural search engine optimization is critical. Think of every page as a homepage, an inventory that can be accessed in any conceivable manner regardless of typical ecommerce or content flows. Ditto for investments in paid search and paid inclusion. Now’s the time to really revisit these strategies.

2. Conversion: Optimize conversion flows endlessly. Digital properties are all about “flows” or the paths that consumers take through a site or application on their way to completing a task. As I’ve written about before in Our Brave New Beta Future: Site-side analytic tools like SiteCatalyst, Hitbox and WebSideStory are great for serving up general reports on success ratios but yield few clues as to why users exit a flow. That’s because users exit on a page, not going from page-to-page. To ensure that you are designing for maximum conversion, Avenue A – Razorfish employs a proprietary tool called Advanced Optimization that allows us to track user behavior at the page level.

This allows us to see exactly where users click on a page, the amount of time spent filling out form fields, how far users scroll, how much time they spend watching a video, interacting with a flash module and more. Using a solution like this typically yields fantastic returns. I’ve personally seen clients get 25% lifts to their conversion rates and “based on sales volumes” have seen yearly revenue increases of $2 million or more based on slight, strategic, design tweaks. Also, don’t forget about implementing multivariate testing as well (think of it as A/B testing on steroids) to determine the best and most effective mix of creative, copy and page design elements.

3. Retention: If you haven’t experimented with social media or other participatory digital concepts now is definitely the time. It’s just as important to maintain an ongoing relationship with existing consumers as it is to acquire new ones. Social media, if nothing else, is geared towards fans of your brand or site. Whether it’s chunking up your video assets for distribution on YouTube or launching a new campaign or page on Facebook, it’s definitely time to consider small initiatives here. A couple personal favorites are working with emerging web application providers like RockYou (which has incredible reach) or creating custom social media experiences, such as Red Bull’s Roshambo on Facebook. These speak to brand loyalists in meaningful was (most of the time) and may even net you a convert or two.

Of course none of this can be done too cheap, tiny budgets still won’t get you a whole lot, but these tactics are the perfect remedy for hard economic times. And, come to think of it, maybe even for not-so hard times.

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Local SEO

Professional SEO Consultant Services, TurkReno, Daphne, Alabama

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Search engine optimization (SEO) has changed a LOT over the past 10 years, so much so that for some types of websites it is practically impossible to gain enough organic search engine traffic (through SEO means) to warrant spending significant money on organic SEO services (low ROI).

Before contacting TurkReno for a free SEO quote for our Professional SEO Consultant Services please read through the following site descriptions to determine if your business web site is likely to benefit from our long term professional SEO services.

Is the Professional SEO Consultant Services Plan for you?

1. I own a new domain or an old domain with hardly any backlinks (very low PR) and want fast Google rankings.

Any ethical SEO consultant will tell you since 2005 it takes far longer to gain rankings in Google with a new domain than it did in 2004: see the Google Sandbox Effect for details.

If you expect fast results for a new domain NO organic search engine optimization service can help you: you could sink tens of thousands of dollars into an extensive links campaign, but Google’s algorithm changed in late 2004 made it impossible to rank highly for competitive SERPs fast: fast being a few months from going live.

Because of the Google Sandbox effect it takes over 9 months for a new domain to rank well for competitive SERPs in Google. This doesn’t mean a new site can’t gain any SERPs/traffic at all, but it’s hard to gain reasonable traffic SERPs in those early months and so paying for professional SEO services at this point might not be a good use of your marketing funds.

Many online business owners expect unrealistic results with new domains, even with perfectly search engine optimized content and a great links campaign it’s going to take at least a year before you’ll see a return on your SEO investment (this is not the case for sites with aged links, see later).

Based on the previous 3 years experience (2005-2008) only a small percentage of SEO clients are prepared to wait this time while paying for professional SEO services: Average SEO client with a new domain will come on board and within a few months of poor search engine results become frustrated, consider the SEO service a failure and drop our SEO consultant.

This isn’t good for us or the client, it wastes the clients and ours time/money (we only make money from long term clients, not short term). For this reason it’s rare for SEO Gold to take on clients with new domains: understandably a year is too long to wait for most business owners when they have to pay SEO fees.

As a potential SEO client of ours with a new domain if you can’t wait a year for good search engine results we are not for you: please don’t think you can find another quality SEO service that can rank new domains fast, it’s not possible (we’ve tried on over 200 domains) and any SEO firm that tells you otherwise is at worst unethical or at best poorly educated in current search engine optimization techniques and trends!

If your site falls within the description above please continue to read our Free SEO Blog and spend six months optimizing your content and gaining new links (aim for a PageRank of at least 4 for your home page). If you need help at that point come back to us for a free SEO quote.

2. I have a domain PR4+ with aged backlinks (a year plus old backlinks), but only have a small number of pages on the site and have NO plans to add new content.

Good news is you are in a much better position than if you were starting with a new domain. Google relies heavily on backlinks, in particular aged backlinks: the age of links is so important which is why it’s impossible to rank fast for competitive SERPs in Google with a new domain (no aged backlinks).

If you have a domain with aged backlinks your business site has far more potential for Google search engine rankings than a website with no/few aged links.

However, with only a small number of content pages you aren’t giving the search engines anything to work with. This means all your organic search engine traffic has to come in through a small number of pages and this means your going to need high traffic SERPs (which are always hard/competitive).

Although it is possible to gain competitive SERPs long term, there’s no guarantee your site will be in the top 5 for this type of SERP in a reasonable time frame. Although top 10 SERPs will generate traffic, top 5 is where the real traffic is. There can be millions of competing pages for a single competitive search phrase, only 10 of them are going to be listed top 10 and there’s no guarantee even when doing everything right that your page will be one of them. Basically a small number of pages SEO strategies are high risk.

To give an extreme hypothetical example of why many small sites are not SEO friendly: lets say you own a mortgage website consisting of 5 pages with only two (one being the home page) targeting actual mortgage SERPs (other 3 pages are contact/privacy type pages).

Together we could do everything right SEO copywriting/backlinks wise and get your site to the top 10 for SOME mortgage SERPs, but with only two content pages to work with there’s only so much we can do.

The top traffic mortgage SERPs are these:

mortgage calculator
mortgage rates
mortgage rates predictions
mortgage payment calculator
reverse mortgage
(lots of calculator SERPs)

This is a particularly difficult niche (most financial niches are competitive) and to do well it’s going to take highly optimized content and a lot of backlinks using mortgage phrases as the anchor text.

Depending on the starting point of the site will determine how much optimization and text links are needed and unless you already have a lot of decent PR backlinks already (that have aged) our basic 50 text links supplied with the SEO service isn’t going to be nearly enough (more text links will be needed and this can be costly).

Let’s assume to make a good return on your SEO investment a site like this is going to need to be top 10 for a half a dozen of the top traffic SERPs (so most of the mortgage SERPs list above).

This is where it gets almost impossible for a small site, (it’s difficult for a large site) there’s only so many phrases one page can target before the SEO copywriting is watered down so much the page doesn’t do particularly well for any of the targeted mortgage SERPs.

In a perfect SEO world you would target one phrase per page with the hard SERP being targeted on the home page. From an SEO copywriting perspective it’s not hard to optimize for one phrase, but to optimize for even half a dozen phrases on one page is almost impossible without impacting a pages main SERP (there should always be one main phrase).

In our hypothetical mortgage site example (just two pages to work with) we clearly need a mortgage calculator page for maximum search engine traffic, but what if the clients site lacks this type of content, to tackle a SERP ethically the targeted phrases should be found within the content: if we are optimizing for mortgage calculator SERPs there should be a mortgage calculator on the site or some information about them.

But our hypothetical site lacks a mortgage calculator and doesn’t keep track of mortgage rates since the client doesn’t plan to add new content, so there’s nothing to use to gain most of these SERPs, or at least not ethically and within Google’s webmaster guidelines: never a good idea to use blackhat techniques.

What this means is we are limited in what SERPs we can aim for, we’d be left with SERPs like Mortgage, Home Mortgage, Mortgage Company, etc. which are good SERPs, but they are hard and even if you owned one of the major banking sites your not guaranteed a top 10 for SERPs this hard!

As it happens for the mortgage calculator SERP there’s only one major bank in the top 20 (RBC Royal Bank).

With a site like this (very small) it either does really well (usually because it’s really old and a has a LOT of old backlinks) or terrible and for this reason we avoid working with web site owners who have small sites with no plans to expand. We only work with sites that we are reasonably confident we’ll help gain more organic search engine traffic for.

As you can imagine a business owner like the hypothetical one above is very frustrating and unrewarding for our SEO consultants to work with and since our SEO services are in high demand we never take on clients like this.

A Little Free SEO Advice

If you have a aged site with little content on it you could increase your traffic many times over just by adding new content to cover more relevant SERPs.

If your site falls within the site description above please read our Free SEO Tutorial and if you ever reconsider your position on the size of your site feel free to contact us for a free SEO quote.

What Sort of Website is Ideal for SEO Services?

Now that we’ve scared off most of our potential SEO business clients we finally come to what the perfect SEO client looks like.

You have a aged domain with a lot of content, preferably sales based content (like product pages) with unique content on most pages.

This is the perfect site for us to work with because there’s the potential from the aged backlinks and there’s plenty of content for the search engines to work with, we can go for thousands of long tail SERPs.

With content optimization and steady link building a site like this can see significant organic traffic growth. How much/fast depends a lot on the site/niche and how old and how many aged backlinks the site has. We’ve seen ~1,000 page ecommerce sites with a PR4 home page go from under 500 visitors a day to over 4,000 visitors a day within a few months of working with us mostly due to simple code changes and better SEO copywriting: we taught the owners how to write for search engines and visitors and their websites cleaned up on long tail SERPs.

If you have a under performing site like this or plan to create one we’d love to work with you to gain maximum organic search engine traffic. Working with business owners with large websites is very rewarding for us.

What is the Professional SEO Consultant Services Plan

For a fixed monthly fee you retain the long term services of an experienced SEO consultant. Your consultant will guide you through the mine field of SEO myths and misinformation you’ll find online today and be available to answer any questions about your web sites search engine optimization needs by email.

There are no limits (within reason) to the number of SEO questions you can ask your SEO expert about your web site.

From simple yes or no questions to fully detail multiple page responses (most emails answered within 48hrs) your SEO consultant will be there to help guide your webmaster through the optimization process of your website over time.

No need to wade through hundreds of websites that are trying to sell worthless search engine submission software (complete waste of time) or how to generate obsolete meta tags (most not important to Google any more) and don’t forget the countless hours spent reading contradictory information on the SEO forums some of which can harm your site!

We tend to have an informal/friendly relationship with our clients and can either deal with the client direct or their webmaster (usually the best option).

Your SEO consultant will look through your website and provide lists of items to improve, you arrange to have these items changed on your timescale and over time your entire website can be search engine optimized.

The best way to use our service is to designate one person to work with us through email. Ideally this person will understand your websites code (so they have no problem optimizing your code) and have access to its content (so they can rewrite some of it).

Through one to one email we can teach a member of your staff how to optimize your websites code, how to write for search engines (SEO copywriting skills) without damaging your visitor experience and how to gain new backlinks.

If you follow all the advice the end result will be a fully search engine optimized website and the ability to gain organic backlinks.

We also supply 50 text links as part of the service for as long as you use our Professional SEO Consultant Services. We try to match these to your content, but it’s more about adding some new links to get you started (will be some PR4+ links) than adding 50 themed text links.

If your HTML skills aren’t very good your SEO consultant will try to guide you through the HTML changes to be made to your sites code.

We’ll try to give code snippets, detailed explanations to help get the work done and if you lack the skills required to modify your site we can do it for you at a relatively low fee: we charge SEO clients on this plan just $85 per hour for code work.

If you are looking to learn about SEO, this is a perfect opportunity to do so whilst putting your website on the search engines map.

Our SEO consultants are here to explain why a change is necessary and what its SEO benefits are, why you shouldn’t be using blackhat search engine optimization techniques that can land you with the Google death penalty!

You’ll note how much information we’ve supplied on this page and our free SEO Tutorial pages, if you need a detailed explanation of something you don’t understand we’ll supply one.

Our SEO Consultants – Who Will You Be Working With

Our expert consultants are native English speakers and have many years of experience building and running websites including ecommerce sites, between us we own well over 300 websites totaling millions of pages (indexed in Google etc.).

Our main SEO consultants’ websites for example receives over 20,000 search engine visitors a day (August 2008).

For example, panda.com.sa that’s owned by one of our clients, has 10s of thousands of pages indexed in Google and as of August 2008 receives over 10,000s visitors a day (these are real visitors a day, NOT HITS).

This means not only do our expert SEO consultants understand the latest SEO techniques, they use them to rank their own websites in Google, so if something stops working they will ‘feel’ it in their organic traffic (none of us pay for traffic) and will have to learn what went wrong and how to get a site ranked today.

We also appreciate the intricacies of running a successful online business website (we’ve all ran ecommerce sites at one time). Our main SEO consultant for example ran a successful online store (~1,500 products) that received up to 8,000 unique visitors a day in the very competitive lingerie niche.

It’s not about a few good SERPs (Search Engine Results Pages), but masses of highly targeted search engine traffic (the SEO long tail) that converts to sales without ruining your visitors experience (you want repeat customers after all).

Payment Details

Pay by credit or debit card (online), cashier’s check, or PayPal.

Since we need to view your web site prior to agreeing to an SEO consultation, detailed payment advice will be supplied with your no obligation SEO quote.

Our starter fee for the SEO Consultant Retainer Plan is $400 a month with no setup fees and no minimum contract: you should budget for at least 6 months and ideally 12 months.

For an extra monthly fee we can also supply text links at low cost if you’re having problems gaining them yourself.

Free SEO Quote for Professional SEO Services

To obtain your free SEO quote contact us at sales@turkreno.com detailing as much about your website and your needs as possible. Please be as descriptive as possible, more information you supply easier it is for us to understand your website/business and research your niche.

We are very busy and existing SEO and Web Design clients always come first.
Please allow at least 5 working days for a response.

Note: if you only supply a link to your website and no other information we will not supply a free SEO quote. A business serious about its search engine optimization needs will supply a lot of information at this early stage to help us help them: we sometimes supply free SEO tips along with the quote.

Taylor S. Ripley, Owner – TurkReno Inc.

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4 Killer Steps For Your Business Keyword Research

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Doing keyword studies of your business a the key factor when your strategy follows Search Engine Optimization or niche advertising concepts. Of course, the page itself is what makes the reader choose to click, but the correct search engine optimization is what puts your business in front of the readers. The internet keywords must fulfill these criteria: they must be related with your niche, they must be realistic, and they must have a moderate competition. The target is to rank high on the search engine result page with the researched keyword, i.e. to rank better than the competing ones in the eyes of the search engines.

1. Use the Google Internet Keyword Tool
This is what makes it possible to make the research for your business. I have always used free tools, like SEO Book or Google. It is effective to pick long tail keywords, which have around 100 daily searches and to research the present top sites from the search engines result page.

2. Check Backlinks, PR and The Competition Of Each Site

These figures tell you whether you have chances to rank high with your business. Backlinks are the main figure, i.e. your site must have more or better backlinks than the site, which you want to beat. PR is the Google figure, which is usable but not accurate. The number of keyword results in the result you can have by typing quotes around your term and if the figure you will get is lower than 10,000 you have a winner.

3. Build A Keyword Matrix

First your business keywords must be long tail ones and highly related ones. The keyword set can contain both low and high demand keywords and you can start by typing some general keyword into your tool. Then add some words in front and after that term and you will get a nice list of terms. Then do the competition research.

4. Use a Keyword List

First, put all the keywords into your keyword list. Most article directories accept long keyword list. Then put your main keyword into the headline, teaser, many times into the body of the text and hyperlinked into the Author Box.

Use your secondary keywords at least once in the copy. You can pick the main keyword so that it includes all the other ones, i.e. the main keyword is the longest long tail keyword. This way your headline keyword includes all the other keywords, which helps your article to rank high on many result pages.

It is effective to use long keyword list with many keywords, because the keyword software figures are not accurate, so in this way you can guarantee that your business gets the biggest exposure.

The keyword research is very important. When you follow the development of your rankings, you will get a better understanding of which search terms respond to your efforts and which are non-working ones.

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Sneaky SEO – According to Matt Siltala

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This is a really interesting article that I stumbled upon by a gentleman named Matt Siltala.  All credit for this material goes to him.  The original article can be found here.

Sneaky SEO

I am calling it sneaky SEO, cause I am tired of hearing it referred to as SEO Overkill. In my opinion Search Engine Optimization and Overkill should never be used in the same sentence. Let me explain why. I have been involved in SEO and internet businesses for the last 9 years and I have never stopped implementing good SEO on my websites. It is not OVERKILL its just good marketing practices.

I know why it is refered to as SEO Overkill, but I want to re-define it and call it what it is SNEAKY SEO.

Lets get more familiar with how users view webpages first. 79% of users scan a web page and 16% read word for word. What are readers looking for?

  1. Headlines
  2. Meaningful sub-headings (not keyword spam)
  3. Bulleted lists
  4. Headers
  5. How the Content is Arranged
  6. Worthless text (for density) or informative text worth reading?

When you have a site that is professionaly designed and full of content worth reading you gain credibility and web browsers will stay longer on your site. Random people I survey tell me the most important things to them on a website are:

  1. Is the layout easy to understand
  2. What kind of font style? (is it the same on all pages)
  3. What kind of font color? (again, needs to be the same-don’t fall into the rainbow text trap)
  4. Font size all the same?
  5. How is the navigation of the site?
  6. Does the site have a site-map?

Write for humans not search engines, and remember that search engines rank pages not websites. Getting back to the SNEAKY SEO, lets list the things we need to avoid on our websites:

  1. Hidden text (any kind, anywhere)
  2. Domain Stuffing (example – www.HowToGetRichUsingTheInternet.com)
  3. Don’t try to get rankings for 400 keywords all at once.
  4. Keyword stuffing folder names
  5. Keyword stuffing page names
  6. Keyword stuffing the title tag (keep it to about 5-7 words long)
  7. Keyword stuffing the meta tag description (keep it to about 25-30 words)
  8. Keyword stuffing the meta tag keywords (keep them to about 10-15 words)
  9. Skip misc. meta tags (they do nothing for you search engine wise)
  10. Don’t over-do visable text with so many keywords its not readable. (write for humans not search engines)
  11. Dont keyword stuff or overuse header tags
  12. Don’t include visible text in places it does not belong.
  13. Don’t keyword stuff your site maps. (site maps are essential, but avoid stuffing keywords and limit the site map to 50 links max.)
  14. To much visible anchor text.
  15. Don’t keyword stuff your link title attribute with keywords.
  16. Don’t keyword stuff your alt tags.
  17. Don’t built up links to fast. (avoid link farms)
  18. Avoid duplicate content by avoiding gateway, or doorway pages.
  19. Don’t stuff your div tables with keywords

Make sure to avoid these tactics of SNEAKY SEO’s, and do your part to keep the term SEO clean. If you play nice, the major search engines long term will reward you. You may find some using these tactics have good rankings, but it will catch up to them so please do everything you can to avoid any kind of SNEAKY SEO practices. You started an internet business for the long term and remember that any time you get tempted to fall to the dark side.

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