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Hiring the Right SEO Company

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SEO or Search Engine Optimization is a powerful tool which is nowadays used in all businesses. Without proper SEO, your website will not be placed among top search engine listings on sites such as Google, Yahoo, or Bing. Usually customers click the top three links in Google. When you are not ranked in that, your website is left out. In order to avoid this, search engine optimization plays a vital role. The best SEO Company can form the right SEO campaign and strategy for you based on the needs of your business.

What are some tips for hiring the right SEO Company?

Here are a few things you can keep in mind to select the best SEO company.

  • Check the experience of the company and how long it has been in operation.
  • Look for the team and check how skillful they are. You should also have a word with the SEO specialists of the company who should give you details you about the procedures they follow.
  • Check their company website. This will help you learn about their previous clients and what kind of work they have done.
  • Check out testimonials of the previous customers on Yelp, Facebook, and Google. This will give you an idea of how well they are working and what kind of quality and value they have delivered to their clients.

By checking these things, you will get to know better the internet marketing services that they will be providing you.

Assigning a SEO specialist to your project

Since each and every project is vital to the company, the best SEO services company will assign a SEO specialist who will look after all the SEO work that will be done for your company or business. As per to that, they will check whether the work is going in proper accordance or not. Also the right SEO strategy will be followed to ensure that you can see visible results in sometime only.

Forming the right SEO campaign for your business

Since different kinds of SEO strategies are followed by different web design companies, the right SEO campaign will be formed based on your business. The SEO company you choose should form the perfect SEO campaign, including PPC click, social media optimization, etc., so that your business can build a positive online reputation on the Internet. With a good and positive online reputation, your business sales and online visibility will increase.

You can go through the website of the top SEO company in Mobile, Alabama to check out the different kinds of services they offer. This way you will be able to discuss with their SEO specialist more clearly your expectations and also make any suggestions based on the nature of your business.

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Sneaky SEO – According to Matt Siltala

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This is a really interesting article that I stumbled upon by a gentleman named Matt Siltala.  All credit for this material goes to him.  The original article can be found here.

Sneaky SEO

I am calling it sneaky SEO, cause I am tired of hearing it referred to as SEO Overkill. In my opinion Search Engine Optimization and Overkill should never be used in the same sentence. Let me explain why. I have been involved in SEO and internet businesses for the last 9 years and I have never stopped implementing good SEO on my websites. It is not OVERKILL its just good marketing practices.

I know why it is refered to as SEO Overkill, but I want to re-define it and call it what it is SNEAKY SEO.

Lets get more familiar with how users view webpages first. 79% of users scan a web page and 16% read word for word. What are readers looking for?

  1. Headlines
  2. Meaningful sub-headings (not keyword spam)
  3. Bulleted lists
  4. Headers
  5. How the Content is Arranged
  6. Worthless text (for density) or informative text worth reading?

When you have a site that is professionaly designed and full of content worth reading you gain credibility and web browsers will stay longer on your site. Random people I survey tell me the most important things to them on a website are:

  1. Is the layout easy to understand
  2. What kind of font style? (is it the same on all pages)
  3. What kind of font color? (again, needs to be the same-don’t fall into the rainbow text trap)
  4. Font size all the same?
  5. How is the navigation of the site?
  6. Does the site have a site-map?

Write for humans not search engines, and remember that search engines rank pages not websites. Getting back to the SNEAKY SEO, lets list the things we need to avoid on our websites:

  1. Hidden text (any kind, anywhere)
  2. Domain Stuffing (example – www.HowToGetRichUsingTheInternet.com)
  3. Don’t try to get rankings for 400 keywords all at once.
  4. Keyword stuffing folder names
  5. Keyword stuffing page names
  6. Keyword stuffing the title tag (keep it to about 5-7 words long)
  7. Keyword stuffing the meta tag description (keep it to about 25-30 words)
  8. Keyword stuffing the meta tag keywords (keep them to about 10-15 words)
  9. Skip misc. meta tags (they do nothing for you search engine wise)
  10. Don’t over-do visable text with so many keywords its not readable. (write for humans not search engines)
  11. Dont keyword stuff or overuse header tags
  12. Don’t include visible text in places it does not belong.
  13. Don’t keyword stuff your site maps. (site maps are essential, but avoid stuffing keywords and limit the site map to 50 links max.)
  14. To much visible anchor text.
  15. Don’t keyword stuff your link title attribute with keywords.
  16. Don’t keyword stuff your alt tags.
  17. Don’t built up links to fast. (avoid link farms)
  18. Avoid duplicate content by avoiding gateway, or doorway pages.
  19. Don’t stuff your div tables with keywords

Make sure to avoid these tactics of SNEAKY SEO’s, and do your part to keep the term SEO clean. If you play nice, the major search engines long term will reward you. You may find some using these tactics have good rankings, but it will catch up to them so please do everything you can to avoid any kind of SNEAKY SEO practices. You started an internet business for the long term and remember that any time you get tempted to fall to the dark side.

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