Posts

2011: A Year In Review

As I sit back and write this retrospective on 2011, I realize just how much I stopped blogging when we got really busy. That’s our resolution: blog more. Easy resolution to keep, I suppose. Onto our stories of 2011!

2011 was a year full of surprises, failures, catastrophes, losses and laughter. We first covered 2011 with Alabama Moon, a movie based on a book by Watt Key about Moon Blake. Supposedly this film took place in Alabama, but it was filmed in Canada and Louisiana. Fail. Read More about Alabama Moon.

In March an Earthquake and Tsunami struck Japan causing manufacturing and supply outages from mega-corporations like Sony and Canon. It took almost the rest of the year just to get some of the companies back on their feet again while others just shifted jobs to other parts of the world. Read More about the Earthquake and Tsunami.

Later in March, the White House called for a “New” copyright crackdown law citing that they wanted the US Congress to fix “deficiencies that could hinder enforcement” of intellectual property laws. Netflix and Hulu later gained an unprecedented momentum (thus filtering out pirate traffic vs. legitimate traffic) and later in the year SOPA took center stage where the Internet went into a rage. Read More about the Call for Copyright Crackdown.

In Late April, the Sony PlayStation Network outage occurred near simultaneously to the Amazon EC2 outage. Foursquare, Quora, Amazon, Sony, Apple, Reddit, Hootsuite, Wattpad – all went down. The only group to naturally take credit was “Anonymous” for the lawsuit Sony rightfully brought against George Hotz aka GeoHot for purportedly jailbreaking the PS3. Read More about the Sony PSN Outage Timeline.

In mid-May, the US State Department drew attention to the effect Social Media was having on the Internet landscape stating that it had become a “must-have communication tool. The Wall Street Journal put out a graph that indicated that while only a fraction of millions of people had visited websites like Coca-cola and Starbucks, almost 10 to 15 times that had visited their Facebook pages. We outline the Social Media aspect and as the question “Is It Time to Shut Down Your Website” in this retrospective.

Steve jobs 2011

On October 5th, 2011, Apple co-founder, CEO and American icon Steve Jobs passed away. Noted with the creation of innovations such as the iPod and iPhone, millions remembered Steve Jobs by e-mailing Apple how he changed their lives. To this day, that memorial can be seen here: http://www.apple.com/stevejobs/. We reposted his Stanford Commencement Address that still inspires many in our blog “Remembering Steve Jobs“.

In mid-October, we announced the upcoming 3rd Annual South Alabama Film Festival which took place in Downtown Mobile November 4th through the 6th bringing commerce and Independent entertainment to the area. Movies such as Wrestling For Jesus, Missing Pieces, Prairie Love, Man of Deeds and The Reconstruction of Asa Carter were featured. Read More about the South Alabama Film Festival.

Later in October, we reposted an article by Tomer Tagrin citing Steve Jobs at the Apple World Wide Developers Conference in 1997 in which he stated “Focusing is about saying ‘No'”. The video of the original conference as well as the article by Tomer can be read here.

The iPhone 4s and iOS 5 launched in late October. As subscribers of Google Voice, we posted some handy instructions for those who wanted to manually swap over their line to a new device. Read More about Activating Google Voicemail on the AT&T iPhone 4s.

On Halloween, we got word that Google had chosen Mobile, Alabama to launch their Mobilize Mobile campaign. At first, we didn’t believe it because of the source announcing it. But it did later happen. Read More about the Rumor of Google Coming to Mobile Alabama.

Also on Halloween, we resounded our own feelings about the banking industry, specifically Regions Bank, charging from $3.00 to $7.50 for debit card usage. We also got pretty ticked off when a “friend” didn’t repay a loan and illustrate just how much Regions can doublespeak when they want to. Read More about Banking: The Importance of Not Bearing False Expectations.

November 1st, 2011 brought some joy to PS3 MMO players around the world when Sony Online Entertainment made DC Universe Online Free-To-Play. Read More about DC Universe going FTP here.

Exciting for us, and maybe not for you, but we had Hibachi On The Go open up in Daphne, Alabama opened in November. Pretty good Japanese food and at a more affordable price than a sit-down sushi restaurant. Read More about Hibachi on the Go. Love the seaweed salad.

Also in the beginning of November, after leaving the area Checkers, also known as Rally’s in other parts of the country, reopened at it’s founding location in Downtown Mobile. The first 100 people got free Checkers fries for a year. Read More about the free fry giveaway.

Amidst the earlier speculation, Google actually DID come to Mobile, Alabama. We got a chance to meet Jason Spero, @speroman on Twitter, Director of Google’s Mobile Division in the Americas, see a few of our competitors, and learn more about the Mobilize initiative. We posted an online schedule of events and a link to the Mobilize website here.

Late November, we posted an important blog about the lessons we’ve learned on Twitter. Namely we wanted to emphasize to engage your followers and those you find interesting. It’s a good read and we hope you find it helpful. Read more about Twitter Best Practices Learned With Hard Knocks.

Client Brad Sundberg, who’s list of achievements are longer than this post, of BSUN Media Systems posted a very helpful guide to the Do’s and Don’ts of Black Friday Shopping. It’s still good for next year so take a look.

Final fantasy vi

At the beginning of December, the long awaited Final Fantasy VI, also known as the SNES version of Final Fantasy III, launched on the PlayStation Network. Listed on multiple blogs, websites and magazines, this game has won top 10 and above in accolades for Must-Have RPGs. Read More about Final Fantasy VI.

The Thomas Hospital Foundation on December 9th announced that artwork by Elizabeth Goree was available to support the foundation during the holiday season. They also shared information on a Family Fun Project that anyone can do. Read more about the Thomas Hospital Foundation Christmas Greeting Program.

GoDaddy Sucks. And this is just Part 1. We illustrate what SOPA is, why GoDaddy was supporting it (we still think they are), and how it’s a major crux to the Internet. PR stunt by GoDaddy? Totally. Read More about GoDaddy Sucks and Here is Why – Part 1 – The SOPA Truth.

Just before Christmas, we shared a rather interesting and concerning video about how Siri, the newest feature of the iPhone 4s, could kill people. It wasn’t true, of course, but technology may concern people like this in the future. Consider yourself warned and Read More about When Apple’s Siri Kills People.

And in the continued SOPA controversy, Anonymous decides to declare war on the Sony PlayStation Network – again. Yawn. These kids are annoying, but if you want to Read More about Anonymous Declaring War on Sony for SOPA Support, be our guest.

Ending the news in December, barring nothing important happens between now and midnight, The day after Anonymous declares war on Sony more companies including Sony Electronics, Nintendo and Electronics Arts drop their support for SOPA. We also outline our stance on SOPA. Read More about Who Dropped SOPA.

From everyone at TurkReno Incorporated, Have a Happy New Year and a Prosperous 2012!

/by

Is It Time To Shut Down Your Website?

, , , ,

This was a very interesting article we picked up on from Twitter. Worth the read considering who it’s referring to and how Social Media continues to shape the Internet landscape.

—

Just last month, the U.S. State Department announced that it was shutting down www.America.gov, the website launched to provide cultural and policy content to the world. Instead, the State Department will focus on using social media to get out its message. The aim is to communicate in a more interactive way with today’s networked audiences around the world—like those blogging Egypt’s revolution from Tahrir Square or documenting Syrian unrest on YouTube.

Shutting down your website to communicate solely through social media channels might seem like a crazy idea for any large organization. But then again, there is some logic to it. The Wall Street Journal reported that Starbucks receives over ten times as much traffic to its Facebook page (19.4 million unique visitors each month) as to its corporate website (1.8 million). For Coca-Cola, the divergence is even starker: 22.5 million visitors on Facebook vs. just 270,000 to its website—over 80 times as much traffic.

A decade ago, the corporate website had become the new “must-have” communication tool. But now, as web users spend increasing amounts of time on social media, traffic to static corporate websites appears to be on the decline.

Facebook vs Website Traffic for 2 Brands

Facebook vs Website Traffic for 2 Brands

But before you rush out to pull the plug on your own web site, it’s worth considering the benefits of each approach.

Benefits of Social Media

1. Inherently interactive. That’s where the term “social” comes from. Unlike a static HTML website, designed to read and click, social media like Facebook, YouTube, and Twitter are designed around sharing, responding, and interacting.
2. Where people are spending time. With over 500 million active users on Facebook, most Web audiences are spending more time there than browsing company sites. Just be sure that’s true for your own demographic (e.g. Facebook is a nonstarter in Japan) and your own industry (most users still do not use Facebook for learning about b2b topics).
3. Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in the sign up form on a web page. So it’s no surprise that many companies find it easier to build a large following on social media platforms.
4. Virality. When your audience interacts with you on social media platforms, it is instantly visible to their own friends and contacts. This digital “word-of-mouth” can be one of the most powerful tools for reaching new audiences.

Benefits of Your Own Website

1. Control the design. Have you ever tried designing a page on Facebook, Twitter, or YouTube? The experience is like trying to swim with one hand tied behind your back. Having your own website allows you complete control, which may be essential if you have a lot of content or options that you need to organize for different audiences.
2. Own the data. Social media platforms are owned by the companies that run them, and, as such, they are the only ones holding all the data on your customers and your interactions with them. On your own website, you own all the data.
3. Targeting and personalization. Owning data and controlling design allow for much more targeted interaction with your customers than is possible on social media platforms. If you know which emails a customer in your database is clicking on, you can ensure her follow up emails, Web landing pages, and ecommerce experiences are much more suited to her particular interests.
4. Reach all your audience. Unlike Facebook, Twitter, or other services which might reach large segments of your customers, your own website is available to 100% of them. (That is, as long as your website has been optimized to work on a mobile phone.)

So, unless you are so small (e.g. a one-person enterprise) that you lack the resources to maintain both a Facebook page and a website, you almost certainly need both. (Even the State Department still kept its main website after shutting down America.gov.)

Fresh Approach Needed

But as you hold on to your familiar company website that’s grown a little musty over the last decade, be sure to give it a fresh look. Are you using the unique design capabilities of a stand-alone site? Are you capturing and leveraging data? Are you interacting and building a database with your most loyal customers who care enough to do more than press a “like” button for you? If not, your website needs a revamp to be worth keeping it alive for next year.

—

David Rogers examines the five core strategies of successful networked businesses in his newest book, “The Network Is Your Customer: Five Strategies to Thrive in a Digital Age.” He teaches Digital Marketing Strategy at Columbia Business School, where he is Executive Director of the Center on Global Brand Leadership. Rogers has advised and developed marketing and digital strategies for numerous companies such as SAP, Eli Lilly, and Visa. Find him on Twitter at http://twitter.com/david_rogers.

—

Now our own thoughts on this are mixed. Not every client needs a website. Some clients need a boost in their Social Media strategy, some need a website and some need both. We’re here and happy to give you a free analysis on your online presence. In any case, we’re about to publish this article and it syndicates to Social Media. Why the U.S. State Department isn’t using this exact same strategy to balance out their numbers and create a stronger presence is a bit baffling. Please feel free to share your thoughts!

/by