On this day, one year ago, in the midst of economic chaos and one of the worst financial crises the world has seen in at least a generation, CEO and Founder, Mr. Taylor S. Ripley, laid the foundation to what would become one of the most successful web development and design companies in the State of Alabama. His passion for technology and his belief in the market’s need for a reliable service provider focused on excellence led him to take an incredible risk, which many would not have taken in an economic downturn let alone during such an uncertain time. Yet, his faith was well placed because what the market lacked was a business that applied a long-forgotten model, that of offering valuable services and the creation of a network of long-lasting partnerships. And so TurkReno Incorporated was born.

It has been a bumpy but exciting ride and TurkReno Inc. is living proof that a business that is client and service oriented can be successful under any market conditions. The company has become one of the most reputable providers of IT services with satisfied clients all over the world. We have risen through the ranks of our competitors and have become the #1 Eastern Shore IT service provider in our area by maintaining and expanding on the excellence we consistently achieve in the projects we undertake in the name of our clients.

We understand that our success hinges on the success of our clients and we know that reliability and dedication are the most the important qualities of any partner. TurkReno’s service packages are designed with you, our client, in mind. Service packages that consist to be a complete, custom solution that is adaptable to any project or requirements. Some of the services we offer include:

  • Website Design – Increase your business’ exposure and revenues with a custom designed website created by talented and certified professionals. With the added support of our complete web development solutions, we can create any solution that works.
  • Website Hosting – A reliable and fast service to house your website – second to none in this area guaranteed;
  • Print Advertising – A good advertising campaign targets your potential customers through numerous channels and one efficient and effective way is by using our print advertising service. We can provide you with any type of printing or publication that you may need, be it 1000 business cards or 1,000,000 flyers, we can take care of it;
  • Computer and Server Repair – Our licensed, certified and experienced technicians will keep your company running and efficient by taking care of all your IT maintenance needs;
  • E-commerce Web Site Design – Let us design your custom e-commerce website so your products can reach the whole world. Increase your sales by being available to potential customers 24/7.

We, at TurkReno Incorporated, believe in growth and innovation, which has positioned us as an industry leader. We are constantly expanding our range of services to provide the best and most complete solutions to our clients in Daphne, Spanish Fort, Fairhope, Point Clear, Foley, Orange Beach, Bay Minette, Gulf Shores, and Mobile, Alabama.

We celebrate one year of existence, growth and progress; of creating hundreds of successful websites for businesses worldwide; of undertaking amazing projects and consistently delivering results. We celebrate one year of creating a family of clients that will withstand the tests of time and the harshest market conditions under our wings. We know not what the future may bring, but we are confident that the only way for us to move forward is together as partners.

Most importantly, we want to thank each of our loyal clients and customers who have helped us become who we are today. Without you, we would not be here and our services would not be needed. Thank you so very much. We look forward to several more years to come, providing you each with outstanding and service that is superior to no other IT company in this region.

Cordially Yours,

Taylor S. Ripley

President and Chief Technology Consultant

TurkReno, Inc.

Current Web Design, Web Hosting, and Search Optimization Offerings

Over the past few months, we at TurkReno have had a wonderful time supporting our clients and meeting new clients providing professional services such as Website Design, Website and E-mail Hosting, and Search Optimization from both the aspects of Social Networks and Natural Organic Searches. From a recent statement by Taylor S. Ripley, Owner of TurkReno, he gave the following information:

“To our existing clients: Thank you several times over. Without people and businesses like you, we would not exist and we owe it all to you.” He later moved to say that (the clients) should “Continue to rest at ease as you have from the beginning of your service” and that “Your continued support and requests have been or are being completed with one-hundred percent of our ability. As always, we look forward to how we can use the latest trusted and stable technology to serve your needs.”

“To our new and potential clients: If you’re not with us, we offer our website for you to review in consideration of becoming one of our clients. We have expanded our portfolio three times over since we began November of 2008 and continue to have room for any and all additional clientele. Our deployment strategy for the Mobile Bay area was solid and we have continued to be prosperous since our initial launch. We offer Web Design services which consist of basic HTML or CSS designs, to completely dynamic Content Management Systems that are scalable enough to operate as social networks or ecommerce platforms. Our servers are connected to seven ISP Backbones: AT&T, Cogent, Global Crossing, Level3, Savvis, Abovenet, Comcast, and Verio. Wherever you are, we are too.”

In regards to Search Optimization, Mr. Ripley commented that: “We can easily show you how to aggressively take over any natural and organic search result terms with very little money or investment. Our methods are tried, tested, and proven ‘white-hat’ techniques that work one-hundred percent of the time since they are based off of International Website Design Standards. We are also prepared to help you embark or further your journey on services such as Twitter, Digg, Mixx, Facebook, and MySpace as well as help you get listed in key local directories.”

Mr. Ripley later went on to say: “The TurkReno Content Network, comprised of every client hosted by TurkReno, has a wide variety of media including Advertising Agencies, Fine Clothiers, Detective Agencies, Corporate, Legal Counsel, Adventure and Sports, City-Wide Directories, Unique Handcrafted Goods Sales, and other Basic Informational websites.”

“We want your business and want to offer you the chance to let us serve you with one free month of hosting. This is a limited time offer and a hosting contract is required to continue to use our hosting after the first 30 days. All sites are subject to content approval and our Terms of Service. All that you need to do to take advantage of this offer is contact us via our website and mention code ‘HOST-RENO’ and we will take care of your needs from there.”

At TurkReno, we don’t just make impressive websites, we create solutions that work. Contact us today via our website, https://turkreno.com, via telephone at (251) 279-0278, or via our contact form at https://turkreno.com/contact-turkreno.html. TurkReno, Incorporated, is based in Daphne, Alabama and services the surrounding Baldwin County cities: Fairhope, Spanish Fort, Foley, Elberta, Orange Beach, Silverhill, Robertsdale, Gulf Shores, Point Clear, Bay Minette, and parts of Rural Baldwin County. Our website hosting and website design service is available internationally.

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Also listed at:

PRLog

I recently wrote Annie Chun about some soup.

Dear Annie Chun,

 

I recently visited your website and have to say that it is quite nice.  I am in the middle of a debate about your Annie Chun’s Korean Kimchi Noodle Soup – With Shitake Mushrooms, and would like to know why I should follow the Best By date on your food.  There is no answer to this on your website that I could find that would tell me why your product would lose quality, value, or taste after this aforementioned date of 19 May 2009.

 

Waiting to eat my soup,   

TurkReno

So, I’d like for you to voice your opinion on why you should not eat expired foods.  I’ve found a few different articles on the internet, such as:

http://www.wrongplanet.net/postt93964.html

http://answers.yahoo.com/question/index?qid=20090407133334AAlDfLG

There is a lot to learn here.  I really like Annie Chun’s site.  It’s very well built and extremely well composed (minus the fact that I couldn’t find the answer to my question even after I searched and looked through the FAQ.)

Post some other good examples of sites with good composure and your thoughts on expired foods.

Update (06/17/09) – I recently got an e-mail back from Annie Chun! Yes!  Here’s basically what they had to say:

Thank you for purchasing Annie Chun’s Kimchi Soup Bowl. Although it is unlikely that you will get sick from eating an expired shelf stable product, we do not guarantee the flavor of the product after the expiration date.

Please let us know if you have any additional questions or concerns. We appreciate your support and hope to hear from you again in the future. 

Happy Eating!

Annie Chun’s Inc.

Ok, Annie Chun!  We appreciate it and will completely indulge ourselves in your Kimchi Noodle Bowl until the end of time!

Computer Repair Flyer

Today, I decided that I was going to hang up some more flyers since money doesn’t make itself. I created a simple document in Microsoft Publisher 2007, found some images on Google Images, and titled it “Computer Help Done Right”, and added the following text:

If you are in need of help with any type of computer problem, please give me a call. I am fully trained and certified in Computer Repair and Troubleshooting. I won’t waste your time with computer jargon and the job will be done right the first time. I can also assist with Set-up / Installs, Microsoft Office, Web Design, and Network / Wireless issues. Call me today and begin enjoying your computer again!

Pretty simple. Then I drove around town and put them in the post office, grocery stores, and apartment complexes. Hopefully this flyer will work for you, too!

If you’d like to download it, go here. Best of luck out there!

Here I am sat in front of the computer waiting for one of my business partners to arrive and I start to think, ‘Does Running a Web Consulting Business Mean No Bank Holidays?’

Well, the truth is out there, as the saying goes, and take a look at any successful network marketer and they will tell you one thing. You never stop.

It might seem as though you’re listening when your partner walks into the room, throws a cup of coffee your way and tells you the kids have just climbed up onto the roof and are throwing rocks at the neighbor’s cat for the fifth time this week but the truth is you haven’t heard a word of it and so you smile curiously and say something like, ‘Oh, okay, I’ll be with you in a minute. Thanks for the coffee’.

You haven’t heard a word because you’re too busy looking for that next million. The Internet is taking over your home and there’s nothing you can do about it. So why not make a web site?

And listen, if this is you:

It’s okay.

Really, we understand and we know what it’s like to rush down stairs at 3:47AM because there’s just that something you need to do online because the guy you were talking to an hour ago in Hong Kong promised to get back to you and you’re sure he’s probably online right now waiting for your reply and besides you’re not really that tired.

We understand.

So go do your thing this bank holiday and forget that others around you have different lives. We’re still here giving quotes.

Yours is exactly that so make the most of it.

Website Design in Mobile Alabama

I recently read this online and really felt like it spoke to me directly.  I know that parts of it are a bit catchy, but it serves a very good purpose and point.  Read it, comment, all kudos go to the original author though.

Imagine you’re a master at making money online, that you’re passionate, and excited during almost every hour you spend working. Visualize people coming to YOU for answers to their most important Web-related questions. Envision emails and phone calls flooding in every day with eager, prospective customers. Read on to learn the secret to achieving all of this.

If I could show you how to become a Web design, development or marketing expert without spending a dime, would you want to learn?

Imagine you’re a master at making money online, that you’re passionate, and excited during almost every hour you spend working. Visualize people coming to YOU for answers to their most important Web-related questions. Envision emails and phone calls flooding in every day with eager, prospective customers. Read on to learn the secret to achieving all of this.

First, discernment and discretion are vital. There are many programs online, many e-books, many self-proclaimed Web gurus and so much information today that it’s overwhelming and could send you to the poor-house faster than the speed of digital communication.

Where should I go to learn Web marketing? How should I spend my time? Who should teach me? What websites offer the best information? How do I make money using the Internet? What are the most important things I should learn? Should I learn Java or PHP? What are the fundamentals? How do I write effective copy online? How long will it take me before I can start my own business? The answer to all these questions can is . . .

Before I explain, let me tell you a brief story of my inchoate professional life. I barely knew what a computer while in college. It was only after living on both coasts playing live music did I conclude that a career in computers may make me a few more dollars than a career in music. It was then I decided I wanted to become a Web expert.

I had first considered attending a high-priced computer school that a programmer friend had recommended. But I had no money, and the school required all its students to attend full-time. I needed to eat and provide a roof over my head, and for that I needed to work full-time, so this expensive computer school was out of the question for me.

Although my options were limited, but I diligently looked in the Want Ads till I found a job that I could possibly do that was related to computers. The job title was “Internet Exploration Specialist”. I know that sounds slightly strange, but if you had met my chair-throwing, screaming and eccentric boss-to-be, it would make a little more sense.

I got the job and outlasted the most optimistic office pool prediction for how long I would remain working for the perpetually livid CEO. Looking back, it was probably one the best things I could have ever done (minus the maniacal boss, that is). I learned how to surf the Web. I became an expert Internet peruser, a digital explorer, a website connoisseur, and a professional information superhighway surveyor.

At around the same time I learned one of the secrets to becoming an expert at something. You have to put the time in. People who remain working in careers that they hate don’t put in the extra time to develop a career in something they love. Pure and simple. So while I had down time at work, I read books and found websites that taught me how to do things Web-related tasks. More importantly, I spent time after work and on the weekends reading, practicing and developing my Web skills.

Back when I began developing my Web career, the Internet wasn’t as big as it is today. There weren’t as many options for learning Web-related skills. Since I had no money, I simply searched for free online tutorials, primers and how-to’s. They became my staple for learning. Since I had seriously developed my Web surfing skills, I inevitably found many highly educational websites. And there weren’t as many scams back then either, there weren’t as many “gurus”. Web marketing or e-marketing hadn’t even become terms yet, so I had a lot of success getting reliable information.

Today it’s different. This is both good news and bad news. I’ll start with the bad news.

You can’t throw a rock into the Internet ocean now and NOT hit a get-rich-quick plan, a Web marketing curriculum, or an e-marketing “expert”. You’ve got StomperNet, Portal Feeder, Pipeline Profits, The Rich Jerk, Strategic Profits and Traffic Secrets to name only a few. There’s too much to choose from and they all come for a steep price. Now many of these programs may teach you a lot, but it will cost you. I’m here to say that you don’t need to spend any money. You’re reading this for free, aren’t you?

But here’s the good news.

Because of the way Google ranks websites now, because the very nature of the Internet as man’s most prolific and complete resource on everything, and because of human nature being curious and information-driven, the Web has massive amounts of extremely useful, high-quality, free information. People are falling all over each other trying to produce and publish high-quality Web content all at no cost to you.

Again, Google is one reason. One main way Google ranks a website is by how many authoritative sites link to that website. The best way to get new links pointing to your site is by creating useful content that anyone can access. If the content is fresh, original and high-quality, people will link to it.

And here’s more good news. Of all the subjects there are in the world, and therefore all of the subjects discussed online, the Web is the most popular.

Of course this has to be true. Think about it. Who’s doing all the posting? Webmasters. And what do webmasters know best? The Web. So you’re going to find a huge amount of tutorials, primers, articles, forum posts, blogs and websites that offer tons of useful information on how to become good at all kinds of Web-related things, and all at no charge.

Here are a few tips for effectively searching online.

  • Open up two or three browser windows at a time. One should have Google, the next Yahoo or MSN Search and the third should be your working browser. Use all three browsers when searching by toggling to each of them. By using different search engines, you’ll get a wide range of different results.
  • Use quotes around your phrases to find exact phrases. This will give you results that have the words in your phrase only in that order.
  • Use long tail search phrases when using a search engine. Long tail means many words. The more specific your search phrase is, the more relevant results you’ll get. For example, searching in Google for “free tutorials for beginner web marketers and expert career advice” instead of “web marketing tutorials” will yield more relevant results for you.
  • Use the minus sign to weed out superfluous results. For example, if you’re looking for event tickets and you type in “Boston tickets”, you’ll end up with lots of airline related results. Instead use “Boston event tickets” “airline flights”.
  • Get creative in contructing your search phrases. Combine multiple concepts.
  • Don’t just use search engines. Join forums like WebmasterWorld, DigitalPoint, SitePoint, HighRankings and SEOChat, visit blogs, and read how-to’s and tutorials found in article directories. Regularly visit authority webmaster sites like DevGuru, Developer.com, TheNetGazette.net, HTMLprimer.com and WebKnowHow.net.
  • Go to and participate in Web 2.0 sites such as PlugIM, FreeIQ, Digg, Technorati, Simpy, Del.iciou.us, MarkTD, BibSonomy and Squidoo.
  • Become good friends with your Favorites or Bookmarks feature in your browser. Set it up so you develop a well-organized, useful list of websites, Internet destinations and Web pages and posts that you can constantly refer back to.Becoming an expert Web marketer or Web programmer can be done by putting aside time every day to learn your craft and by becoming good at finding the right information online that doesn’t cost anything. The more you search for useful information, the better you’ll become at it, and it will soon take you less and less time to find what you want.Therefore, the answer to all the questions above is: you’ll need patience, discipline, time management skills, and Internet searching skills. The searching skills come to you by simply practicing, by putting the time in online. Everything you need to know to become a Web expert without spending a dime is literally a few clicks away online and most of it is free. Get to work.

Copyright: Copyright © 2007-2008 Jason OConnor

Jason OConnor is President of Oak Web WorksThe
synthesis of Web design, technology
and marketing

Jason is an expert at Web design and programming, e-strategy, and
e-marketing

http://www.oakwebworks.com

mailto: joconnor888 @ hotmail.com

Drop us a line! Web Site Design, Web Development, Web Hosting, Web Everything from TurkReno Incorporated in Mobile, Alabama.

Mobile Alabama Port City

Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch their budgets to do more than ever – and generate real returns.

While we are hardly entering the hardscrabble environment of a previous Internet-era, it’s always good to revisit first principals when it comes to website design and development. Namely, that everything can be continuously measured (and optimized) and the digital medium is accountable: we can truly measure its impact to the bottom line. No guessing about what audience saw what ads here!

Our conversation ranged from the impact of search to social application widgets, like those from Rock You, to advanced analytics. So, for struggling site owners, here are my three quick web hits for hard economic times:

1. Acquisition: Reaching new customers or audiences is key. To do so as efficiently as possible, investments in Search Engine Optimization and Paid Search advertising efforts are key. Consumers aren’t searching any less in tough times (and given the fact that there’s no cost, they may be doing even more searching), so optimizing one’s pages for natural search engine optimization is critical. Think of every page as a homepage, an inventory that can be accessed in any conceivable manner regardless of typical ecommerce or content flows. Ditto for investments in paid search and paid inclusion. Now’s the time to really revisit these strategies.

2. Conversion: Optimize conversion flows endlessly. Digital properties are all about “flows” or the paths that consumers take through a site or application on their way to completing a task. As I’ve written about before in Our Brave New Beta Future: Site-side analytic tools like SiteCatalyst, Hitbox and WebSideStory are great for serving up general reports on success ratios but yield few clues as to why users exit a flow. That’s because users exit on a page, not going from page-to-page. To ensure that you are designing for maximum conversion, Avenue A – Razorfish employs a proprietary tool called Advanced Optimization that allows us to track user behavior at the page level.

This allows us to see exactly where users click on a page, the amount of time spent filling out form fields, how far users scroll, how much time they spend watching a video, interacting with a flash module and more. Using a solution like this typically yields fantastic returns. I’ve personally seen clients get 25% lifts to their conversion rates and “based on sales volumes” have seen yearly revenue increases of $2 million or more based on slight, strategic, design tweaks. Also, don’t forget about implementing multivariate testing as well (think of it as A/B testing on steroids) to determine the best and most effective mix of creative, copy and page design elements.

3. Retention: If you haven’t experimented with social media or other participatory digital concepts now is definitely the time. It’s just as important to maintain an ongoing relationship with existing consumers as it is to acquire new ones. Social media, if nothing else, is geared towards fans of your brand or site. Whether it’s chunking up your video assets for distribution on YouTube or launching a new campaign or page on Facebook, it’s definitely time to consider small initiatives here. A couple personal favorites are working with emerging web application providers like RockYou (which has incredible reach) or creating custom social media experiences, such as Red Bull’s Roshambo on Facebook. These speak to brand loyalists in meaningful was (most of the time) and may even net you a convert or two.

Of course none of this can be done too cheap, tiny budgets still won’t get you a whole lot, but these tactics are the perfect remedy for hard economic times. And, come to think of it, maybe even for not-so hard times.

Doing keyword studies of your business a the key factor when your strategy follows Search Engine Optimization or niche advertising concepts. Of course, the page itself is what makes the reader choose to click, but the correct search engine optimization is what puts your business in front of the readers. The internet keywords must fulfill these criteria: they must be related with your niche, they must be realistic, and they must have a moderate competition. The target is to rank high on the search engine result page with the researched keyword, i.e. to rank better than the competing ones in the eyes of the search engines.

1. Use the Google Internet Keyword Tool
This is what makes it possible to make the research for your business. I have always used free tools, like SEO Book or Google. It is effective to pick long tail keywords, which have around 100 daily searches and to research the present top sites from the search engines result page.

2. Check Backlinks, PR and The Competition Of Each Site

These figures tell you whether you have chances to rank high with your business. Backlinks are the main figure, i.e. your site must have more or better backlinks than the site, which you want to beat. PR is the Google figure, which is usable but not accurate. The number of keyword results in the result you can have by typing quotes around your term and if the figure you will get is lower than 10,000 you have a winner.

3. Build A Keyword Matrix

First your business keywords must be long tail ones and highly related ones. The keyword set can contain both low and high demand keywords and you can start by typing some general keyword into your tool. Then add some words in front and after that term and you will get a nice list of terms. Then do the competition research.

4. Use a Keyword List

First, put all the keywords into your keyword list. Most article directories accept long keyword list. Then put your main keyword into the headline, teaser, many times into the body of the text and hyperlinked into the Author Box.

Use your secondary keywords at least once in the copy. You can pick the main keyword so that it includes all the other ones, i.e. the main keyword is the longest long tail keyword. This way your headline keyword includes all the other keywords, which helps your article to rank high on many result pages.

It is effective to use long keyword list with many keywords, because the keyword software figures are not accurate, so in this way you can guarantee that your business gets the biggest exposure.

The keyword research is very important. When you follow the development of your rankings, you will get a better understanding of which search terms respond to your efforts and which are non-working ones.

There are plenty of free services on the Internet when trying to advertise your services. Following these few simple steps, you can guarantee that you’ll be listed in the major search engines with little to no money.

  1. Create a sitemap using a sitemap creator and submit it to Bing and Google.  Your best bet is to follow the open-format Sitemaps protocol.  Verify your sites and verify that your sitemaps do not have any warnings (Google is the currently the best way to check this).
  2. Assuming that you’ve already picked a topic or product that you plan on sticking to for a while, begin to write two or three short essays that score at least a 500 word count.  These will be your primary advertising content, so make sure that these essays are not only on your site, but refer to your product or service in the best light.
  3. Start with Google Groups, which is a syndicate for the UseNet.  All that it requires is a simple Google Account.  Find as many related topics to your product or services and distribute the essay that you wrote.  There are thousands of niches on the UseNet, so it’s easy to find a few dozen to inform.
  4. Create a WordPress Blog on either your web site or at WordPress.org and use plugin such as Gregarious or Sociable to distribute your content to Digg, Propeller, StumbleUpon, Mixx, and Del.icio.us as well as your favorite social websites.  These sites can be an excellent way of gauging the quality of your content, product, or service.
  5. If you are confident enough in your company, you should next go and make a press release with the essay that you wrote.  It may take some minor revisions to make your essay look like a press release and follow the correct format, but not long.
  6. Follow this list with 20 free press release points and submit your release to them.  Ideally you want to target sites that will submit your release to places like Google and Yahoo News.
  7. Go search Google, Yahoo, and MSN for your topic and add the term “forum” or “blog” and become a member of that site.  Do not spam these sites as you do not want to associate negativity with your product.

This should be enough to fulfill a day or so and see at least 50+ referring links to your site that can generate plenty of traffic.  Enjoy!

I continue to see places like ShareASale and ClickBank throughout the Net.  I wanted to test the idea.  I started advertising on my network, trying to sell their affiliates services such as PC Universe, Vanns, and a few lower ranked affiliates.  I ran most ads that I put up for over 90 days on sites that have anywhere from 200 to 1,000 unique visits a day and saw absolutely NOTHING in return.  The first thing that I start asking myself is “Did I target to the right audience”, and the answer is “Yes, I did.”  The second thing I start asking myself is “Was my website live and accessible”, and the answer again is “Yes”.  Where did I go wrong?

Part of the way these affiliate sales companies try and get you to put their services on your site is by telling you that you will have a cookie on whomever clicks on the ad, tracking them for a certain period of time (30 days, 90 days, 365 days).  So, if I click on this ad, I’m being tracked?  The answer for most ads is yes.  But, how effective is that if I’m paranoid and delete my browser cache all the time?  Not at all effective.

So even though I didn’t make jack for advertising these products and services, I start wondering if it helped my SEO or traffic on my site?   To make this a fair controlled test, I didn’t advertise these products on any place other than my web site, I didn’t start any sort of obnoxious campaign on any social news sites, and I made sure that I was tracking with Google Analytics, Compete, and my hosting provider.

One site saw no increase in traffic, made no sales, had no ads clicked, and still is a loss leader.

Another site that had over 1,000 visitors a day, was paired with a similar selling product, had a dozen clicks on the ad still made no sales at all.

On both ends of the spectrum for loss leaders and high traffic sites, there was no difference.  In the end, I think these are just marketing scams.  The only way that I would consider doing this again, and would suggest doing this again for anyone, is if you have direct access to PPC (Pay-Per-Click) Ads that you could run.  This ensures that you’re going to be making some sort of money.  Otherwise, don’t waste your time.