Posts

Launch An Internet Marketing Campaign With No Money

, ,

There are plenty of free services on the Internet when trying to advertise your services. Following these few simple steps, you can guarantee that you’ll be listed in the major search engines with little to no money.

  1. Create a sitemap using a sitemap creator and submit it to Bing and Google.  Your best bet is to follow the open-format Sitemaps protocol.  Verify your sites and verify that your sitemaps do not have any warnings (Google is the currently the best way to check this).
  2. Assuming that you’ve already picked a topic or product that you plan on sticking to for a while, begin to write two or three short essays that score at least a 500 word count.  These will be your primary advertising content, so make sure that these essays are not only on your site, but refer to your product or service in the best light.
  3. Start with Google Groups, which is a syndicate for the UseNet.  All that it requires is a simple Google Account.  Find as many related topics to your product or services and distribute the essay that you wrote.  There are thousands of niches on the UseNet, so it’s easy to find a few dozen to inform.
  4. Create a WordPress Blog on either your web site or at WordPress.org and use plugin such as Gregarious or Sociable to distribute your content to Digg, Propeller, StumbleUpon, Mixx, and Del.icio.us as well as your favorite social websites.  These sites can be an excellent way of gauging the quality of your content, product, or service.
  5. If you are confident enough in your company, you should next go and make a press release with the essay that you wrote.  It may take some minor revisions to make your essay look like a press release and follow the correct format, but not long.
  6. Follow this list with 20 free press release points and submit your release to them.  Ideally you want to target sites that will submit your release to places like Google and Yahoo News.
  7. Go search Google, Yahoo, and MSN for your topic and add the term “forum” or “blog” and become a member of that site.  Do not spam these sites as you do not want to associate negativity with your product.

This should be enough to fulfill a day or so and see at least 50+ referring links to your site that can generate plenty of traffic.  Enjoy!

/by

Where Should SEO Start?

, ,

SEO should start wherever the SEO professional feels that the client needs to improve their image on the Internet.  There are times when you find clients that have had public affairs that they prefer to keep private, but just don’t on the forums and UseNets.  So, in a sense you want to “bury” this negative PR.  Even though it’s totally your risk to discuss further with the client the fine details of a bad day at their office that managed to get into searches somehow, its really not recommended.  If you know about posts like this, research them yourself and come to your own conclusions.  Sometimes, the people on the Internet may keep posts like this alive for any reason, so be prepared to take a working step several times to hide negative PR.

For Google, the only way to get ahead of bad news is to find news is to use similar channels that were used to add the bad news to begin with and put good news in it’s place.  Relevancy is a big part of how Google works, even if you are the only person reading the search.  If an article is relevant, new (or at least new to the URL), and sticks around for a pretty decent amount of time, Google will add it if it can be seen on a public network.

There are bigger problems that you can run into, even in the very beginning.  Google generally doesn’t always work as a magic genie.  You can’t just make Google do exactly what you want if their search engine already has a cache of what you’re trying to optimize.  Even inside Google Webmaster Tools under Overview, you should have a place to show where Googlebot last came to your site.

Usually when you know when Googlebot will come, it makes for better planning.  You can have a serious amount of traffic and Googlebot may not actually rescan your site for another month if Google thinks that statistically you shouldn’t have a good amount of traffic.  This also indicates Google Cache and Site maps.  The good thing also about bad PR is that if you have verified your site, you can remove things from Google’s cache after actually bothering with a removal submission.

Try starting also with maybe doing a Site map.  Later, I’ll do a great article about GSiteCrawler, which is a really easy way of getting a site map created for your website.

/by