Stanford Report, June 14, 2005
‘You’ve got to find what you love,’ Jobs says
This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
— Steve Jobs, 1955-2011
Focusing Is About Saying No
Apple, Technology, World NewsYes Steve, you were right.
Whilst reading almost every article there is on Steve Jobs this past month, I came across this video. What drew me to this video was the part where Steve explains that “focus is about saying no”. Quite simple when you think about it, but so hard to implement.
I never thought it would be so difficult to say: “no, we are not developing this feature right now” when you know how bad you want that feature ready.
We have so many plans and everyone says “just do one thing good”- but it seems that doing one thing is not that simple. I’ve noticed that different customers give different feedback, so for us it has been a bit tricky in prioritizing all of the new features that are needed.
I keep saying at the office that my next startup should be duplicating our R&D rock stars so we could finish all the tasks. After I go back to reality we have an in-house debate on what is more important than what. And it’s almost like answering who do you like more, daddy or mommy?
Our product is our child and prioritizing our child’s characteristics is crucial.
In the end, Steve is right, focus is about saying no and a startup must be focused. It’s the only way to make the world a better place with under a million dollars. I just wish someone would have told me it’s so damn hard…
Third Annual South Alabama Film Festival in Mobile Alabama
Events, Local News, Marketing, Press ReleaseThe 3rd annual South Alabama Film Festival seeks to showcase and educate the community about filmmakers and their creations, while welcoming all who enjoy the medium. One of the nation’s oldest and most beautiful cities, Mobile will alight with the cinematic arts throughout the year, culminating in November’s three-day festival.
In addition to feature-length and short films, the festival will offer seminars and workshops for adults and school children, to further its goal of educating – as well as enchanting – the growing regional film community. In its third year, and for many more to come, the festival strives to be the yearly event in Southern Alabama for all who love, and create, film.
The festival takes place November 4th, 5th, and 6th at multiple venues throughout Mobile, AL.
Passes for the festival are available now and at the downtown office. Weekend passes will be $30 and individual film tickets will be $5. Click here for tickets.
The South Alabama Film Festival is a part of the Mobile Arts Council made possible by the generous support of the Mobile Public Library, The Crescent Theater, The Center for the Living Arts, The Bike Shop, The Fort Conde Inn, The Hampton Downtown.
FEATURE LENGTH FILMS
Wrestling For Jesus (documentary)
Sat, Nov 5
3pm
The Crescent Theater
A documentary about Timothy who was born in Mobile, AL and grew up a wrestling fanatic. After moving to South Carolina, Timothy started a Christian wrestling organization. His goal is to use wrestling to evangelize his neighbors. However his passion and vision for his ministry are tested when his personal life begins to disintegrate. Wrestling for Jesus is a raw and honest all-access pass into the two worlds of independent wrestling and religion in the rural South.
– Timothy (T-Money) is originally from Mobile
– Timothy is scheduled to attend
http://www.facebook.com/wrestlingforjesus
http://wrestlingforjesus.com
Missing Pieces (special preview screening) (narrative)
Sat, Nov 5
5pm
The Crescent Theater
This is a story about a man who’s lost everything and his misguided attempts to put it back together. Missing Pieces is an emotional enigma about love and loneliness…and a kidnapping. Through interwoven, poignant vignettes, this multi-plot tale unfolds and untangles into a truly unique and heartfelt love story about finding hope when all is lost.
– Kenton Bartlett (writer/producer) is from Birmingham
– Started the film when he was 19; he’s now 23
– Filmmaker is scheduled to attend
– Along with film Q&A, Kenton will also be participating in a workshop/Q&A session with the kids camp students
http://www.facebook.com/FindYourMissingPieces
http://www.findyourmissingpieces.com
Prairie Love (narrative)
Sat, Nov 5
9pm
The Crescent Theater
When a mysterious vagrant living out of his car among the snowy plains discovers a nearly-frozen local with a pen-pal girlfriend, he sees an opportunity to change his lonely existence. From the harsh Midwestern frozen plains, comes this wonderfully bizarre but heartwarming look at three people searching for love and self discovery in the oddest ways.
– This will be the first screening in South Alabama
– Ashley Bias & Dusty Bias (from Baldwin County)
– Filmmaker scheduled to attend
– Official Selection: 2011 Sundance Film Festival
– Grand Jury Prize, Best Narrative Feature: 2011 Oxford Film Festival
http://www.facebook.com/prairielove
http://www.prairielove.com
http://www.prairielove.com/press/mr.pdf
Man of Deeds (documentary)
Sun, Nov 6
1pm
Bernhiem Hall
Born into the chaos of the French Revolution, Mathias Loras would come to develop a vision for a state of spirituality in the New World that few dare dream. Brought up in an elegant, bourgeois family he would eventually become a missionary assigned to a remote outpost in the frontier territory of Iowa. There he would sow the seeds of the church to rough miners and farmers, while battling the unending hardships of life on edge of civilization.
– Filmmaker Craig Schafer is scheduled to attend
– From 1830-1832 Mathias Loras served as the first president of Spring Hill College
http://en.wikipedia.org/wiki/Mathias_Loras
The Reconstruction of Asa Carter (documentary)
Sun, Nov 6
4pm
Bernhiem Hall
Forrest Carter, best-selling author of The Outlaw Josey Wales and The Education of Little Tree, was an exalted Cherokee hero of New Age wisdom. As a leader in the Native American cultural revival of the 1970’s, Forrest touched millions of readers with his gentle and earthy tales of Indian life. Twelve years after his death, however, the public learned that Forrest had a hidden past. Forrest Carter was actually Asa ‘Ace’ Cater, violent Ku Klux Klansman and Alabama Governor George Wallace’s principal speechwriter; author of the infamous 1963 inaugural address, ‘Segregation Now! Segregation Tomorrow! Segregation Forever!’
– Filmmaker Douglas Newman scheduled to attend
http://www.facebook.com/reconstructionofasacarter
http://www.reconstructionofasacarter.com
FESTIVAL VENUES
Ben May Main Library, Bernheim Hall
The Crescent Theater
Space 301
Cathedral Square
More films are scheduled to show. Check the South Alabama Film Festival Website and find out more:
http://www.southalabamafilmfestival.org
Follow the South Alabama Film Festival on Twitter at:
http://twitter.com/SoALFilmFest
Remembering Steve Jobs
Apple Inc, Off-Topic, World NewsStanford Report, June 14, 2005
‘You’ve got to find what you love,’ Jobs says
This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
— Steve Jobs, 1955-2011
Is It Time To Shut Down Your Website?
Marketing, Self-Advertising, SEO, SEO Methods, SMOThis was a very interesting article we picked up on from Twitter. Worth the read considering who it’s referring to and how Social Media continues to shape the Internet landscape.
—
Just last month, the U.S. State Department announced that it was shutting down www.America.gov, the website launched to provide cultural and policy content to the world. Instead, the State Department will focus on using social media to get out its message. The aim is to communicate in a more interactive way with today’s networked audiences around the world—like those blogging Egypt’s revolution from Tahrir Square or documenting Syrian unrest on YouTube.
Shutting down your website to communicate solely through social media channels might seem like a crazy idea for any large organization. But then again, there is some logic to it. The Wall Street Journal reported that Starbucks receives over ten times as much traffic to its Facebook page (19.4 million unique visitors each month) as to its corporate website (1.8 million). For Coca-Cola, the divergence is even starker: 22.5 million visitors on Facebook vs. just 270,000 to its website—over 80 times as much traffic.
A decade ago, the corporate website had become the new “must-have” communication tool. But now, as web users spend increasing amounts of time on social media, traffic to static corporate websites appears to be on the decline.
Facebook vs Website Traffic for 2 Brands
But before you rush out to pull the plug on your own web site, it’s worth considering the benefits of each approach.
Benefits of Social Media
1. Inherently interactive. That’s where the term “social” comes from. Unlike a static HTML website, designed to read and click, social media like Facebook, YouTube, and Twitter are designed around sharing, responding, and interacting.
2. Where people are spending time. With over 500 million active users on Facebook, most Web audiences are spending more time there than browsing company sites. Just be sure that’s true for your own demographic (e.g. Facebook is a nonstarter in Japan) and your own industry (most users still do not use Facebook for learning about b2b topics).
3. Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in the sign up form on a web page. So it’s no surprise that many companies find it easier to build a large following on social media platforms.
4. Virality. When your audience interacts with you on social media platforms, it is instantly visible to their own friends and contacts. This digital “word-of-mouth” can be one of the most powerful tools for reaching new audiences.
Benefits of Your Own Website
1. Control the design. Have you ever tried designing a page on Facebook, Twitter, or YouTube? The experience is like trying to swim with one hand tied behind your back. Having your own website allows you complete control, which may be essential if you have a lot of content or options that you need to organize for different audiences.
2. Own the data. Social media platforms are owned by the companies that run them, and, as such, they are the only ones holding all the data on your customers and your interactions with them. On your own website, you own all the data.
3. Targeting and personalization. Owning data and controlling design allow for much more targeted interaction with your customers than is possible on social media platforms. If you know which emails a customer in your database is clicking on, you can ensure her follow up emails, Web landing pages, and ecommerce experiences are much more suited to her particular interests.
4. Reach all your audience. Unlike Facebook, Twitter, or other services which might reach large segments of your customers, your own website is available to 100% of them. (That is, as long as your website has been optimized to work on a mobile phone.)
So, unless you are so small (e.g. a one-person enterprise) that you lack the resources to maintain both a Facebook page and a website, you almost certainly need both. (Even the State Department still kept its main website after shutting down America.gov.)
Fresh Approach Needed
But as you hold on to your familiar company website that’s grown a little musty over the last decade, be sure to give it a fresh look. Are you using the unique design capabilities of a stand-alone site? Are you capturing and leveraging data? Are you interacting and building a database with your most loyal customers who care enough to do more than press a “like” button for you? If not, your website needs a revamp to be worth keeping it alive for next year.
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David Rogers examines the five core strategies of successful networked businesses in his newest book, “The Network Is Your Customer: Five Strategies to Thrive in a Digital Age.” He teaches Digital Marketing Strategy at Columbia Business School, where he is Executive Director of the Center on Global Brand Leadership. Rogers has advised and developed marketing and digital strategies for numerous companies such as SAP, Eli Lilly, and Visa. Find him on Twitter at http://twitter.com/david_rogers.
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Now our own thoughts on this are mixed. Not every client needs a website. Some clients need a boost in their Social Media strategy, some need a website and some need both. We’re here and happy to give you a free analysis on your online presence. In any case, we’re about to publish this article and it syndicates to Social Media. Why the U.S. State Department isn’t using this exact same strategy to balance out their numbers and create a stronger presence is a bit baffling. Please feel free to share your thoughts!
Sony PlayStation Network Outage; Amazon Brings Countless Millions Offline
Amazon, Gaming, Off-Topic, SEO, SMO, SonySony has released a Questions list that can be found here: http://us.playstation.com/support/answer/index.htm?a_id=2356
Portal 2 on Steam, XB360 and PS3, SOCOM 4 Launches.
Foursquare, Quora, Amazon, Sony, Apple, Reddit, Hootsuite, Wattpad – All went down.
At the time, Amazon’s AWS Service Health Dashboard was at red.
Amazon and Sony appear to be taking a very similar approach. So was the attack on the PlayStation Network, on Amazon Web Services, or are they one in the same? The answer is: No, they are not.
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Others blame Anonymous who had taken credit for a separate hacking attempt earlier in the month towards SCEA. Some believe that this is also partially motivated by Geohot’s impending court rulings. First IANAL, but it would seem there’s a certain level of legality that has been crossed. Clearly he’s not getting hired right now by Sony at the moment because he’s probably being prosecuted by the US DOJ because he’s IN FEDERAL COURT. When a Corporation files a complaint of that caliber, especially one with a DMCA, Copyright Infringement and allegations of Computer Fraud and other crimes, that could be the act of a number of different things including faking the identify of Sony, misuse of the Sony logo or other things that we’ll never hear about. “Geohot” may deserve what’s coming to him just like any one who has walked across a line that fine. He alone will decide what he does with his life at that point.
White House wants new copyright law crackdown
Abuse, Off-Topic, World NewsThe White House today proposed sweeping revisions to U.S. copyright law, including making “illegal streaming” of audio or video a federal felony and allowing FBI agents to wiretap suspected infringers.
Victoria Espinel, the first Intellectual Property Enforcement Coordinator, with Vice President Joe Biden during an event last year. (Credit: Whitehouse.gov)
In a 20-page white paper (PDF), the Obama administration called on the U.S. Congress to fix “deficiencies that could hinder enforcement” of intellectual property laws.
The report was prepared by Victoria Espinel, the first Intellectual Property Enforcement Coordinator who received Senate confirmation in December 2009, and represents a broad tightening of many forms of intellectual property law including ones that deal with counterfeit pharmaceuticals and overseas royalties for copyright holders. (See CNET’s report last month previewing today’s white paper.)
Some of the highlights:
The term “fair use” does not appear anywhere in the report. But it does mention Web sites like The Pirate Bay, which is hosted in Sweden, when warning that “foreign-based and foreign-controlled Web sites and Web services raise particular concerns for U.S. enforcement efforts.” (See previous coverage of a congressional hearing on overseas sites.
The usual copyright hawks, including the U.S. Chamber of Commerce, applauded the paper, which grew out of a so-called joint strategic plan that Vice President Biden and Espinel announced in June 2010.
Rob Calia, a senior director at the Chamber’s Global Intellectual Property Center, said we “strongly support the white paper’s call for Congress to clarify that criminal copyright infringement through unauthorized streaming, is a felony. We know both the House and Senate are looking at this issue and encourage them to work closely with the administration and other stakeholders to combat this growing threat.
In October 2008, President Bush signed into law the so-called Pro IP ACT, which created Espinel’s position and increased penalties for infringement, after expressing its opposition to an earlier version.
Unless legislative proposals–like one nearly a decade ago implanting strict copy controls in digital devices–go too far, digital copyright tends not to be a particularly partisan topic. The Digital Millennium Copyright Act, near-universally disliked by programmers and engineers for its anti-circumvention section, was approved unanimously in the U.S. Senate.
At the same time, Democratic politicians tend to be a bit more enthusiastic about the topic. Biden was a close Senate ally of copyright holders, and President Obama picked top copyright industry lawyers for Justice Department posts. Last year, Biden warned that “piracy is theft.”
No less than 78 percent of political contributions from Hollywood went to Democrats in 2008, which is broadly consistent with the trend for the last two decades, according to OpenSecrets.org.
Via: CNET | White House wants new copyright law crackdown.
Sony Corporation Suspends Operations at Facilities in Japan
World NewsSony Group Operations Affected by Pacific Coast of Tohoku Earthquake, Tsunami and Related Power Outages
(Tokyo, March 14, 2011) – Operations at several Sony Corporation and Sony Group sites and facilities have been affected by the Pacific Coast of Tohoku Earthquake and tsunami, and Sony is monitoring the status of each of these sites on an on-going basis, while also considering the most effective recovery measures. Sony also has responded to reports of widespread power outages by voluntarily suspending operations at several sites. No significant injuries have been reported to employees working at any of these sites when the earthquake or tsunami occurred.
The company is currently evaluating the full impact of the earthquake, tsunami and related power outages on Sony’s businesses and consolidated financial results.
As of 11:00 am, March 14 (JST), manufacturing operations have been suspended at the following affected production sites:
In addition to these manufacturing sites, Sony Corporation Sendai Technology Center (Tagajyo, Miyagi) has ceased operation due to earthquake damage. While certain production sites in Japan other than those listed above have been moderately affected, there has been no report of employee injury or facility damage, and operations continue. Possible damage at other Sony Group companies in Japan is currently being reviewed. Additionally, Sony Chemical & Information Devices Corporation, Kanuma Plant (Tochigi Prefecture), Sony Energy Devices Corporation, Tochigi Plant (Tochigi Prefecture) and Sony Corporation Atsugi Technology Center (Atsugi, Kanagawa) temporarily suspended operations on a voluntary basis, to assist with the alleviation of widespread power outages.
Originally Posted at: http://www.sony.net/SonyInfo/News/Press/201103/11-0314E/index.html
Alabama Moon Coming To Theaters
Local News, Marketing, Press Release, press releaseFairhope, Alabama (February 18, 2011) – “Alabama Moon,” the movie based on Alabama author Watt Key’s best-selling novel about adventure, survival and friendship, comes to the big screen beginning March 18. This action-packed, family film starring John Goodman, Clint Howard and Jimmy Bennett debuts first in Birmingham, Alabama. The film shows next in Mobile, Alabama and then opens in other Southeastern cities.
The film, produced by Alabamians Kenny McLean and Lee Faulkner, follows eleven-year-old Moon Blake (Jimmy Bennett), who has spent most of his life hiding out in the forests of Alabama with his anti-government father who clings to conspiracy theories and trusts no one. Moon’s life suddenly changes when the land is sold and his father dies. Knowing only what he learned from his father, Moon decides to follow his last instructions: make your way to Alaska where “people could still make a living off trapping.”
In the path of civilization, Moon quickly lands himself in a reform school where he meets the mean-spirited Constable Sanders (Clint Howard) and learns what friendship is all about. With the help of Mr. Wellington (John Goodman), Moon adapts and learns to survive in the outside world. “Being involved with this movie has been the experience of a lifetime,” said Lee Faulkner. “When I read Watt Key’s novel I knew it would make a perfect family film.”
“Alabama Moon’s” Alabama ties run deep. Watt Key’s novel and the movie are set in the forests of Alabama; Key, Faulkner and McLean all reside in Fairhope, a small city in Baldwin County, Alabama; and one of the actors in the film, Uriah Shelton, lived and attended school in Fairhope.
Alabama Moon is a classic kid’s film complete with adventure and survival that most of us only dream about, which is what makes it great for the entire family. The film was awarded the Dove Foundation Family Approved seal in 2010. The non-profit foundation is dedicated to advocating for families and moving Hollywood in a more family-friendly direction.
Alabama Moon Website – http://www.alabamamoonthemovie.net
Alabama Moon Release Schedule
3/18 Birmingham
Rave Patton Creek
Rave Lee Branch
Premiere Tannehill
Premiere 16 (Gadsden)
Cobb Hollywood 16 (Tuscaloosa)
4/1 Mobile
Crescent Theater
Hollywood 18
Rave Jubilee (Daphne)
Rave Wharf 15 (Orange Beach)
4/1 Pensacola
Rave 18
Media Contact:
Gina Gregory
Public Relations Director
MDi media group
251.438.6999
ggregory@mdimediagroup.com
Consistent Business Branding for Internet Marketing
Marketing, SEO, SMONo matter what form of business you are branding online, it is important that your online presence is represented with a consistent brand and marketing message that clearly describes your business. To determine your “Online Brand” you must first evaluate your Niche Market. It is important to have a marketing statement that reaches multiple groups of people but also do not forget to target a smaller focused group called a Niche Market. Reaching millions of people may not mean that your sales will increase. Targeting a Niche Market, an audience that is truly interested in your services, may increase your conversion dramatically. You must always think of your audience and place yourself in their shoes. First, think about the overall design of your website. Is your website professional or suitable enough for the clients that will be interested in your services? Is the message clear in your content about your products and services? There is a lot of hard work that goes into Branding your business online; however once you evaluate every factor and thoroughly research your market, you can then begin to truly reach your audience.
First, start by defining your business in as few sentences as possible. If you are creating profiles on the top social media sites such as Twitter and Facebook, you want to have a consistent description of your business on each site. Evaluate what categories or industries you most likely fall under. This is the beginning of developing your personal online brand. Develop a list of 10 descriptive keywords that you can consistently use to describe your business and that match up with your websites content. You have to think of yourself as a client who is searching for your service information online. If you were the customer what keywords would you type in a search engine to find your products and services? If you offer more than one service it is important to develop a list of keywords relevant to each service.
This may seem simple however it takes a lot of planning and developing to determine what keywords are most beneficial to use. You have to consider what keywords your competitors are using, what the monthly search rate is for your keywords (Are the words to broad? Do you have a chance to rank well for these words?), if you keywords not searched often enough, and so on. It is important to find the appropriate keywords most suitable for your business that you have a chance of ranking high for and optimizing those words throughout you’re online marketing campaign.
Thorough descriptions, professional web design, relevant content, optimized keywords and content, targeted niche audience, these are all important factors to evaluate for your online brand and must always remain consistent across the board. If you are in the beginning of developing your Business Website then TurkReno can help you focus on Website Development, Website Design, and Online Marketing, such as Search Engine Optimization or Pay-Per-Click Management. Choosing one business to help develop all three categories will be best for your online branding to stay consistent. Luckily, there are companies, such as TurkReno, that focus in great depth on Online Branding and can truly bring success to your website through online marketing.
Use Facebook To Promote Your Business In 5 Steps
Marketing, SEO Methods, SMOFacebook can be used to promote your business by building an Official Page. You can open a Facebook business account that has limited privilege or you can use your personal account to create a Company Page, such as the TurkReno Facebook Page. Facebook only allows an individual one account and it is a violation subject to your account being terminated if you create more than one account.
If you choose to attach a business page to your personal page, you can promote your business to your friends by suggesting that they “like” your page. Whether you use a personal or business account, you can promote your business with ads.
You can mix your personal and business page by sharing posts, photos and sharing with friends or you can keep them completely separate. This is determined by your security settings, how you post information and who you confirm as a friend. If you worry about what family or high school friends are going to post on your wall, consider keeping your accounts separate by not sharing information between them. For more information on business accounts, go to Facebook Help Center.
Now let’s get down to business promotion:
These are 5 easy steps to start promoting your business with Facebook. Experiment to see what gives you the best interactions. The Insights box, visible to administrators, gives you an indication of the amount of interaction with your business “friends.” You’ll also begin receiving weekly e-mails with updates that give helpful insights. And one good like, deserves another. Go to the businesses you know, favorite their pages and like their posts to get the ball rolling.