Does Blogging Help SEO? Still Skeptical? Here are 6 reasons why your business needs to be blogging to help your SEO rankings right now.
When we first started trying to SEO our website, we began by picking some keywords with decent search volume and began building links to that page. That worked OK for a while, but there was really something missing in this strategy.
We know this is true for many of our web development clients, and you might even be familiar with constantly checking your keyword rankings and feeling the frustration of not being able to control their movement.
When we speak to these clients about the importance of blogging for SEO purposes the most common response is:
“Does blogging help SEO? Let’s focus on link building – we don’t really think blog posts are going to achieve what we’re after.”
This thought process is the biggest flaw in SEO strategy for your website.
You’re focusing on ranking for a few terms instead of focusing on providing what your customers want. Sometimes customers come in and know exactly what they want. But most of the time, they are going to have a bunch of questions. They know they want to buy something… but they aren’t ready, yet. We know in our business, we hear the same questions over and over.
What about YOU? Do you ever wind up answering the same customer questions again and again? We’re sure you do, and this is where blogging for SEO can really help both you and your customers.
Some examples of questions we get asked are:
- How will I migrate my site to BigCommerce?
- Do you offer product photography services?
- How do I remove negative seller feedback on Amazon?
- What type of Adwords campaign is right for me?
This got us thinking… Maybe, just maybe there’s a better way to go after clients and rank for keywords that matter to them. So, we started answering the questions our clients had in the form of blog posts. Do you know what happened? We started ranking on the first page of Google within 12-48 hours for these posts and our website traffic grew leaps and bounds! Turns out, the same questions and problems people were asking us on the phone, they were also Googling!
So, does blogging help SEO? Yes, and it can help your SEO too!
If you’re not using blog posts to help your SEO strategy – you are missing out! If you’re a small business owner who’s still wondering “does blogging help SEO?” – here are six undeniable reasons start blogging now.
1. Create Blog Posts If You Want to Attract a Following
When you initially launch a blog, it probably won’t receive much traffic – and that’s okay. As your blog grows and becomes more popular, it will generate a strong following of loyal visitors. These visitors may follow your blog and/or its RSS feed on a daily basis, checking to see when new content is published.
2. If You Want To Announce New Products or Services
A blog is the perfect platform on which to announce new products or services. If your business recently added a new product to its lineup, let the world know by writing about it in a blog post. Assuming your blog has a strong following, this can bring invaluable attention to your business’s new product.
3. Blog Posts = Lead Generation
Of course, blogging is also an effective method for generating leads. You can install a newsletter signup form, for instance, allowing users to enter their email address in exchange for email delivered by your business. Alternatively, you can set up an inquery form where visitors enter their personal information to learn more about your business or its products/services.
4. Blog Post Can Target Local Search Optimization Too
Blogging can also prove useful in local search optimization (LSO). If you are trying to rank for geo-specific keywords (e.g. your city + business niche), you can write high-quality blog posts containing those keywords. Search engines will notice these keywords when crawling your site, encouraging higher search rankings in the process.
5. Be The Authority
You’ll present your business as an authority figure in its respective industry or niche by maintaining a blog. If a prospect is forced to choose between a business with a blog and a business without a blog, they’ll probably choose the one with a blog. Why? We already talked about this a little… but by answering your potential customers’ questions, you are establishing yourself as an authority in your industry. This instills trust and confidence in your knowledge and services. The key thing to remember, however, is that you need to publish high-quality content on a regular basis.
6. It’s Easy to Create Blog Posts
Blogging is actually easier than most business owners realize. Thanks to user-friendly blogging platforms like WordPress, you can have a blog up and running in minutes. Creating new content for your blog is also easy, as WordPress and similar content management systems (CMS) use a web-based interface.
Don’t want to do it yourself?
There are plenty of blog writing services out there just like the professional blog writing services offered by TurkReno Incorporated who will:
- Research and validate ideas for blog posts that are PROVEN to be a hit with your audience
- Pitch ideas to you and you can approve or reject.
- Vet, hire and train writers specifically to produce HIGH QUALITY content,
- Format it in a way that’s easily readable on the web (What Google’s Looking for).
- FULLY optimize your post for SEO including title tags, h1s, internal links and external links.
- Post directly to your blog for a completely hands-off experience.
These are just a few reasons why your business needs a blog.
Try it! See first hand the positive impact blogging for SEO can have on acquiring new leads for your business.